Tommee Tippee Bottle Warmers Demonstrate Baby Reactions to Bottles
Simal Yilmaz — March 29, 2013 — Marketing
References: tommeetippee & adsoftheworld
Tommee Tippee bottle warmers' new print ads feature adorable and hilarious baby reactions to the idea of transitioning to bottles from breast-feeding. Tommee Tippee products are ones that take the shape of a mother's nipple in order to ease the baby into bottle feeding.
The advertising agency Full Contact from Boston, USA came up with the idea for this campaigns. Art director Adam St. John and photographer Matt Hoyle collaboratively created incredibly hilarious photos of three babies who have different reactions to this change of lifestyle.
The texts used relate to the babies facial reactions. While the suspicious baby is stating that he will be the judge of what is natural, the overwhelmed one is anxious about the fact that he can only take so much change in his life.
The advertising agency Full Contact from Boston, USA came up with the idea for this campaigns. Art director Adam St. John and photographer Matt Hoyle collaboratively created incredibly hilarious photos of three babies who have different reactions to this change of lifestyle.
The texts used relate to the babies facial reactions. While the suspicious baby is stating that he will be the judge of what is natural, the overwhelmed one is anxious about the fact that he can only take so much change in his life.
Trend Themes
1. Baby Marketing - Using babies in advertisements to target new parents and promote baby products.
2. Nipple-shaped Products - Creating products that mimic the shape of a mother's nipple to ease the transition from breast-feeding to bottle-feeding.
3. Humorous Ads - Incorporating humor into advertisements to make products more memorable and relatable.
Industry Implications
1. Baby Products - Marketing to new parents who are looking for products that can ease the transition from breast-feeding to bottle-feeding.
2. Advertising - Using humor in advertising campaigns to grab the attention of potential customers and make a product stand out.
3. Photography - Partnering with advertising agencies to create humorous and memorable campaigns that feature creative photography.
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