This Japanese Let It Go Parody Offers Encouragement to Japanese Parents
Laura McQuarrie — July 21, 2014 — Pop Culture
References: kosodatedoumei.jp & en.rocketnews24
There have been tons of 'Let it Go' parody videos created by fans, but this one comes from a Japanese non-profit organization, the Alliance for Raising Children. The alliance is a group dedicated to supporting parents and at the same time, boosting Japan's low birth rate that's causing a significant decrease in population. The video was inspired by a lecture that discussed women who were overly stressed about becoming perfect maternal figures, and the message of 'Let it Go' seemed to fit with the message of encouraging mothers to relax and listen to their instincts.
The video replaces the icy queen Elsa with Japanese governors frolicking in capes on the beach, conjuring up teddy bears, stairs and snowflake flurries. It's pretty silly, but it's a fun way to encourage parents to keep doing what they're doing.
The video replaces the icy queen Elsa with Japanese governors frolicking in capes on the beach, conjuring up teddy bears, stairs and snowflake flurries. It's pretty silly, but it's a fun way to encourage parents to keep doing what they're doing.
Trend Themes
1. Parenting Song Spoofs - Disruptive innovation opportunity: Creating song parodies that offer encouragement and support to parents in different cultures.
2. Boosting Birth Rates - Disruptive innovation opportunity: Developing innovative strategies and initiatives to increase birth rates and support families in countries facing declining populations.
3. Promoting Parental Relaxation - Disruptive innovation opportunity: Designing tools and platforms that help parents relax, listen to their instincts, and reduce stress in their parenting journey.
Industry Implications
1. Non-profit Organizations - Disruptive innovation opportunity: Leveraging technology and creative approaches to support the mission of non-profit organizations dedicated to parenting and family support.
2. Entertainment and Media - Disruptive innovation opportunity: Creating engaging and relatable content for parents through song spoofs and other forms of entertainment that address their unique challenges and concerns.
3. Healthcare and Wellness - Disruptive innovation opportunity: Developing holistic solutions and programs that promote parental well-being, stress reduction, and mental health support.
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