This Lighthearted Jewish Dating Service Commercial Pokes Fun at Camp
Alyson Wyers — July 16, 2014 — Lifestyle
References: youtu.be & adsoftheworld
This Jewish dating service commercial produced by Rainn Wilson's SoulPancake pokes fun at those who got really into their Judaism-centric summer camps. From American ad agency Teri & Sandy, the JDate ad features a (presumably Jewish) young man on a date with a beautiful blonde woman. He quickly fakes an excuse when she doesn't remember a core camp activity. Meanwhile he hits it off considerably better with his next date with "someone else still stuck on summer camp."
The dating service commercial, rather than focusing on the religious aspects of their services, instead poke fun at a convention held by many families (which is attending Jewish summer camp). The lighthearted ad ends when the camp-loving duo ask each other, at the same time, if they would like to meet each other's parents.
The dating service commercial, rather than focusing on the religious aspects of their services, instead poke fun at a convention held by many families (which is attending Jewish summer camp). The lighthearted ad ends when the camp-loving duo ask each other, at the same time, if they would like to meet each other's parents.
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Industry Implications
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3. Online Dating - Disruptive innovation opportunity: Online dating platforms can specialize in catering to niche interests, such as religious or cultural affiliations, providing a more tailored dating experience.
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