The Mistaken Identity Project Shows Struggles of Sharing a Celebrity's Name
Laura McQuarrie — July 22, 2014 — Pop Culture
References: mistakenidentityproject & creativecriminals
The Mistaken Identity Project comes from Amazon—not the first Amazon that comes to mind, but Amazon Advertising, an agency based out of San Francisco. During its 18 years, the agency has frequently been confused for the online e-retail giant, but there are plenty of people out there who can relate. The Mistaken Identity Project is a collection of stories from people like Justin Beiber, Rene Zellweger and David Letterman—again, these are people who happen to share their names with a celebrity.
The stories tell of stalkers, love letters and confusing introductions that happen as a result of sharing a celebrity's name. The project is brilliantly summed up at the end of the video, where Rene Zellweger remarks how exciting it is to be in an Amazon commercial.
The stories tell of stalkers, love letters and confusing introductions that happen as a result of sharing a celebrity's name. The project is brilliantly summed up at the end of the video, where Rene Zellweger remarks how exciting it is to be in an Amazon commercial.
Trend Themes
1. Celebrity Name Confusion - Opportunity for companies to create products or services that help people navigate the challenges of sharing a celebrity's name.
2. Targeted Advertising - Opportunity for advertising agencies to develop campaigns that specifically target individuals who share names with celebrities.
3. Personal Branding - Opportunity for individuals to leverage their shared celebrity names to build personal brands or create unique business opportunities.
Industry Implications
1. Advertising - Disruptive innovation opportunities in targeted advertising campaigns that help individuals with celebrity name confusion.
2. Personal Branding - Disruptive innovation opportunities in personal branding services and products tailored specifically for individuals with shared celebrity names.
3. Market Research - Disruptive innovation opportunities in market research tools and services that identify and target individuals who share their names with celebrities for customized campaigns.
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