Medela's App for New Moms Serves as a Handy Breastfeeding Guide
Laura McQuarrie — August 18, 2015 — Tech
References: itunes.apple & medelabreastfeedingus
As one of the world's leading manufacturers of breast pumps, Medela developed an app for new moms to serve as a guide for tackling the new activity. Having a newborn in the house can be exciting, but also extremely frustrating for parents who want to ensure that their child is being properly fed. The MyMedela Breastfeeding Companion app was developed as a solution to all a new mother's woes when it comes to feeding time.
The handy app uses a tracker so that a woman can monitor her own breastfeeding andn pumping schedule. Additionally, a mother can easily log a baby's height, weight, sleep cycles and diaper changes, as well as other developmental notes.
Personalized content and a troubleshooting guide supply women with all the tools needed for problem solving as it insatiably arises with the arrival of a new child.
The handy app uses a tracker so that a woman can monitor her own breastfeeding andn pumping schedule. Additionally, a mother can easily log a baby's height, weight, sleep cycles and diaper changes, as well as other developmental notes.
Personalized content and a troubleshooting guide supply women with all the tools needed for problem solving as it insatiably arises with the arrival of a new child.
Trend Themes
1. Personalized Tracking Apps - Developing apps that allow users to track and monitor specific aspects of their lives, such as breastfeeding schedules and baby development, presents disruptive innovation opportunities in the healthcare and parenting industries.
2. Integrated Parenting Solutions - Creating comprehensive apps that provide personalized content and troubleshooting guides for new parents can disrupt the parenting industry by offering a one-stop solution for addressing common challenges.
3. Smart Healthcare Technology - Combining technology and healthcare through apps like Medela's Breastfeeding Companion app opens up disruptive innovation possibilities in the healthcare industry, revolutionizing how patients interact with and manage their health.
Industry Implications
1. Healthcare - The healthcare industry can benefit from the development of personalized tracking apps that empower patients to actively manage their health and well-being, leading to improved outcomes and patient satisfaction.
2. Parenting - The parenting industry can embrace integrated solutions like Medela's app to offer new parents a convenient and comprehensive tool for navigating the challenges of raising a child, disrupting traditional parenting resources.
3. Technology - The technology industry can explore opportunities in the development of smart healthcare apps, leveraging advancements in mobile technology and data tracking to revolutionize the healthcare experience for both patients and healthcare providers.
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