‘Delicate Embrace' Bra Commercial is "Not For Chubbies"
Tiana Reid — May 27, 2010 — Pop Culture
References: insidecurve.lanebryant & youtube
Fresh off the heels of the controversy surrounding Fox and ABC’s ban of the Lane Bryant bra ads, this spoof for a bra called ‘Delicate Embrace’ was recently created by a supporter and subsequently posted on the Lane Bryant ‘Inside Curve’ blog.
The ad spoofs Victoria’s Secret, featuring an actual skeleton posing in a Victoria’s Secret bra that is, according to the narration, “specifically designed to air on Fox and ABC.” The cheeky voice-over goes on to say that the ‘Delicate Embrace’ bra is “Not for chubbies.”
The ad spoofs Victoria’s Secret, featuring an actual skeleton posing in a Victoria’s Secret bra that is, according to the narration, “specifically designed to air on Fox and ABC.” The cheeky voice-over goes on to say that the ‘Delicate Embrace’ bra is “Not for chubbies.”
Trend Themes
1. Bra Ad Spoofs - Spoofing traditional bra ads to take a stand on controversial body standards and societal pressures surrounding beauty standards.
2. Humorous Marketing Parodies - Creating humorous marketing parodies as a way of protest to raise greater levels of awareness for serious issues and campaigns.
3. Critique Commercials - Creating a critical take on traditional commercials that create unrealistic standards and expectations for consumers.
Industry Implications
1. Lingerie/fashion Industry - The lingerie/fashion industry can create more body-positive and inclusive campaigns free from traditional and unrealistic standards.
2. Advertising/marketing Industry - Advertising/marketing agencies can create humorous, parody campaigns that critique societal beauty standards and promote inclusivity and diversity.
3. Social Activism Industry - The social activism industry can utilize humorous, parody campaigns to protest and raise awareness for important causes and issues through unconventional means.
5.8
Score
Popularity
Activity
Freshness
