Fox and ABC Cause Controvery by Editing Lane Bryant Bra Ad
Michael Hines — April 26, 2010 — Marketing
References: insidecurve.lanebryant & buzzfeed
Fox and ABC have caused a firestorm of controversy due to their handling of a recent Lane Bryant bra ad. The ad featured model Ashley Graham walking around in her underwear for a mere 25 seconds. Nothing wrong with that, right?
Fox and ABC took issue with the Lane Bryant bra ad, almost refusing to air it and demanding edits and rebuffs. Naturally Lane Bryant was outraged and fired back at the networks on their blog.
Fox and ABC took issue with the Lane Bryant bra ad, almost refusing to air it and demanding edits and rebuffs. Naturally Lane Bryant was outraged and fired back at the networks on their blog.
Trend Themes
1. Body Positivity - Opportunities for brands and media companies to promote body positivity and inclusivity in advertising and media.
2. Call-out Culture - Increased awareness and criticism of biased and discriminatory practices in advertising and media leading to increased public call-outs and boycotts.
3. Diversity and Representation - Growing need for diverse and authentic representation of different body types, races, and genders in advertising and media.
Industry Implications
1. Fashion and Apparel - Opportunities for fashion and apparel companies to create and promote clothing lines for plus-sized individuals and promote body positivity.
2. Entertainment and Media - Opportunities for media companies to create more inclusive and diverse content and advertising, opening up their audiences to a wider range of demographics and interests.
3. Marketing and Advertising - Opportunities for marketing and advertising companies to promote inclusive and diverse messaging and campaigns, and to address and correct negative biases and stereotypes.
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