Blink Fitness Highlights Its Many Different Members in These Fun Ads
Riley von Niessen — January 4, 2017 — Lifestyle
References: blinkfitness
Blink Fitness knows that leading a healthy lifestyle isn't all about achieving a sculpted model look, which it exposes in its new 'Every Body Happy' campaign.
Focusing on its own real members, the American gym chain shows that those working to adhere to a healthy lifestyle come in all shapes, sizes, and ages, rather than just the nearly unachievable fitness models that other gyms often use to market themselves. With this, Blink Fitness promotes a body positive message that encourages everyone to get out and increase their activity levels without feeling the pressure of impossible ideals.
This accessible mantra along with the gym chain's affordable membership rates as well, with the monthly fees at select locations running as low as $15 USD.
Focusing on its own real members, the American gym chain shows that those working to adhere to a healthy lifestyle come in all shapes, sizes, and ages, rather than just the nearly unachievable fitness models that other gyms often use to market themselves. With this, Blink Fitness promotes a body positive message that encourages everyone to get out and increase their activity levels without feeling the pressure of impossible ideals.
This accessible mantra along with the gym chain's affordable membership rates as well, with the monthly fees at select locations running as low as $15 USD.
Trend Themes
1. Body Positive Fitness - Gyms and fitness brands can emphasize a more inclusive approach, showcasing diverse body types and promoting self-love and acceptance.
2. Real Members Marketing - Fitness brands can showcase their own real members in marketing campaigns to create a stronger sense of community and authenticity.
3. Affordable Fitness - Brands can offer more affordable membership options to attract budget-conscious consumers and encourage regular gym-goers.
Industry Implications
1. Fitness Centers - Gyms can shift towards a more inclusive and community-driven approach to attract a wider range of consumers and promote healthy lifestyles.
2. Athletic Apparel - Fitness apparel brands can feature representation of diverse body types and promote positive self-image and confidence in their marketing campaigns.
3. Marketing - Marketers can help companies shift away from traditional beauty standards by creating messages that promote a healthy lifestyle for all people, regardless of their body type.
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