This L'Oreal True Match Commercial Celebrates Different Skin Shades
Riley von Niessen — January 13, 2017 — Fashion
References: youtube & fashionista
L'Oreal True Match is a makeup foundation that comes in a total of 33 variations to ensure that everyone is able to get the most out of it.
This is what makes the mainstream makeup brand's products standout amongst its competitors, as many consumers are fed up with the limited range of shades that are available to them. By taking the time to create a vast selection of color options, L'Oreal True Match sets an example for other cosmetics brands as well.
To promote its drive for diversity, the French makeup brand launched a campaign that features Blake Lively, Sabina Karlsson, Giannina Oteto, Dominique Babineaux, Ju Xiaowen, Marquita Pring, Olivia Culpo and transgender activist Hari Nef. Throughout the commercial, each brand ambassador explains their background while showing off the True Match that's perfect for them.
This is what makes the mainstream makeup brand's products standout amongst its competitors, as many consumers are fed up with the limited range of shades that are available to them. By taking the time to create a vast selection of color options, L'Oreal True Match sets an example for other cosmetics brands as well.
To promote its drive for diversity, the French makeup brand launched a campaign that features Blake Lively, Sabina Karlsson, Giannina Oteto, Dominique Babineaux, Ju Xiaowen, Marquita Pring, Olivia Culpo and transgender activist Hari Nef. Throughout the commercial, each brand ambassador explains their background while showing off the True Match that's perfect for them.
Trend Themes
1. Inclusivity in Cosmetics - Cosmetic companies can seize the opportunity to increase representation and inclusivity by creating a wider range of foundation shades.
2. Personalized Makeup Technology - With advanced technology, cosmetic companies are able to offer personalized shade-matching that will cater to individual needs and aesthetics.
3. Elevating Minority Voices - By including brand ambassadors from underrepresented communities in their campaigns, companies can create more opportunities for minority groups and bring greater diversity to the industry.
Industry Implications
1. Cosmetics - The cosmetics industry has the potential to revolutionize their marketing strategies and product development by promoting diversity and inclusivity.
2. Fashion - By including diversity in their ads, the fashion industry can broaden their outreach and appeal to a wider range of audiences.
3. Entertainment - Entertainment companies can partner with cosmetic brands to showcase diversity in their productions and promote inclusivity in Hollywood.
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