This Lane Bryant Ad Shows Plus-Size Model Denise Bidot Unedited
Riley von Niessen — February 21, 2017 — Marketing
References: huffingtonpost & designtaxi
Denise Bidot is the star of a new Lane Bryant ad series that was created to promote its Cacique 'Escape' swimwear line.
The retail company has put forth a number of body positive ads and campaigns before, which feature plus-size models of different backgrounds rather than typical fashion models. While the new Lane Bryant ad certainly isn't the first step the company has taken towards the body positive movement, its choice to leave Denise Bidot's stretchmarks exposed is what sets it apart. By making the decision to not edit out the model's natural imperfections, the company encourages other women to embrace their bodies for how they are.
Brian Beitler of the company explained the ad by saying, "We at Lane Bryant simply believe that all women should be seen and celebrated as they are. Society and the media continuously project an unrealistic and frankly out-dated beauty and body standard."
The retail company has put forth a number of body positive ads and campaigns before, which feature plus-size models of different backgrounds rather than typical fashion models. While the new Lane Bryant ad certainly isn't the first step the company has taken towards the body positive movement, its choice to leave Denise Bidot's stretchmarks exposed is what sets it apart. By making the decision to not edit out the model's natural imperfections, the company encourages other women to embrace their bodies for how they are.
Brian Beitler of the company explained the ad by saying, "We at Lane Bryant simply believe that all women should be seen and celebrated as they are. Society and the media continuously project an unrealistic and frankly out-dated beauty and body standard."
Trend Themes
1. Body Positive Marketing - Retail companies are increasingly embracing the body positive movement and promoting unedited images of models of different backgrounds, creating opportunities to disrupt traditional fashion industry norms.
2. Natural Beauty Emphasis - More companies are emphasizing natural beauty by featuring unedited, unfiltered images of their products and models, presenting opportunities to disrupt the beauty industry's focus on perfection.
3. Authentic Representation - The trend towards using models of different backgrounds and revealing their natural imperfections is promoting authentic representation within the fashion industry and beyond, presenting opportunities for disrupting stereotypes and biases.
Industry Implications
1. Fashion - The fashion industry is being disrupted by companies embracing the body positive movement and promoting diverse and authentic representation in their marketing campaigns.
2. Beauty - The emphasis on natural beauty in advertising campaigns is disrupting the beauty industry's longstanding focus on perfection and promoting more authentic representation in product marketing.
3. Media - The trend towards promoting diverse and authentic representation in advertising campaigns is disrupting traditional media norms and promoting a more inclusive and accurate portrayal of society.
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