Jose Cuervo Taps Artist Gonzalo Lebrija for its 2022 Collector's Box
Grace Mahas — January 20, 2022 — Marketing
References: cuervo
José Cuervo's Reserve de la Familia, a premium collection of artisanal small-batch tequilas, announced the release of its 2022 collector's box, by internationally renowned artist Gonzalo Lebrija. Known for his successful career in photography, video, sound, and sculpture, Lebrija's work encapsulates the aesthetic of time and, as such, was chosen as this year's artist collaborator for Reserva de la Familia.
A custom art piece, called "the glazes", adorns each box of Reserva de la FamiliaExtra Añejo, depicting colors and shapes characteristic of the agave landscape as it progresses throughout the day. During the creation of the 2022 collectors' box, Lebrija studied agave fields, taking photographs in various light conditions to create a color palette that evoked the aesthetics of the agave plants from dawn to dusk.
Reserva de la Familia Extra Añejo is now available all over the United States in its 2022 box collection, bottled at 40% ABV.
Image Credit: Jose Cuervo
A custom art piece, called "the glazes", adorns each box of Reserva de la FamiliaExtra Añejo, depicting colors and shapes characteristic of the agave landscape as it progresses throughout the day. During the creation of the 2022 collectors' box, Lebrija studied agave fields, taking photographs in various light conditions to create a color palette that evoked the aesthetics of the agave plants from dawn to dusk.
Reserva de la Familia Extra Añejo is now available all over the United States in its 2022 box collection, bottled at 40% ABV.
Image Credit: Jose Cuervo
Trend Themes
1. Tequila Packaging Art - Opportunity to collaborate with artists to create unique and visually appealing packaging designs for premium tequila brands.
2. Customized Collection Collaborations - Opportunity for premium spirit brands to collaborate with artists and create limited edition collections that cater to a specific audience.
3. Agave Landscape Aesthetics - Opportunity to market tequila brands by highlighting the beauty of the agave landscape through packaging design and advertising campaigns.
Industry Implications
1. Alcohol Beverage - Premium tequila brands can utilize unique packaging designs and limited edition collections to stand out in a competitive market.
2. Art and Design - Artists can expand their connection with global brands by collaborating and showcasing their talents through customized packaging collections.
3. Tourism Industry - Agave landscape aesthetics in packaging design and advertising campaigns can attract tourists to visit and explore the tequila-making process in Mexico.
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