The Coachella Keys Collection Will Offer Holders Lifetime Tickets
Michael Hemsworth — February 2, 2022 — Business
References: nft.coachella & theverge
Avid fans of the Coachella Valley Music and Arts Festival will be pleased to hear of the new Coachella Keys Collection that will offer them the chance to pick up a non-fungible token (NFT) with some great perks. The 10 NFTs in the collection will provide holders with lifetime tickets to the festival along with access to the virtual experiences created by Coachella. The NFTs also include special perks like front row access as well as a celebrity chef dinner at the 2022 festival.
The 10 lifetime pass NFTs being offered as part of the Coachella Keys Collection will be supplemented with an additional 1,000 NFTs that are priced at $180 that can be redeemed by the holder for a Coachella photo book. The company will also put up 10,000 additional NFTs of festival photos and soundscapes priced at $60 each.
Image Credit: Coachella
The 10 lifetime pass NFTs being offered as part of the Coachella Keys Collection will be supplemented with an additional 1,000 NFTs that are priced at $180 that can be redeemed by the holder for a Coachella photo book. The company will also put up 10,000 additional NFTs of festival photos and soundscapes priced at $60 each.
Image Credit: Coachella
Trend Themes
1. Music Festival NFT Collections - The use of NFTs for music festivals provides a new way for brands to engage with fans and offer unique benefits.
2. Lifetime Access Nfts - Offering lifetime tickets as an NFT creates scarcity and exclusivity, which could be applied to other industries.
3. Virtual Experiences - Using NFTs to provide holders with access to virtual experiences gives a new dimension to fan engagement and event marketing.
Industry Implications
1. Music Festivals - The use of NFTs allows music festivals to offer unique and exclusive benefits to fans, while creating new revenue streams.
2. Travel and Tourism - Using NFTs as a way to offer exclusive and unique travel experiences could disrupt the travel industry and create new business models.
3. Sports and Entertainment - The use of NFTs to offer exclusive benefits to fans could be applied to sports and other live events, creating new revenue streams and fan engagement opportunities.
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