Busch Light Recently Launched the 'Busch Light Ice Shanty'
Grace Mahas — January 20, 2022 — Marketing
References: twitter
Busch Light dropped its legendary Ice Shanty on famous Mille Lacs Lake as part of the launch of its limited-edition Ice Fishing cans and as a nod to its Midwest roots. One lucky winner will be able to take home and rent a beer-themed ice shanty all season long courtesy of Bud Light.
This top-of-the-line, Minnesota-built ice shanty will include everything a fisher of any skill level would need for a long day on the ice - heat, electricity, a dual fridge for live bait, plenty of Busch Light, and a fully stocked kitchen with Midwest favorites.
Fans can enter by posting a photo of the Busch Light logo on social media between January 18th and 28th with the hashtags @Buschbeer, #BuschIceShanty, and #Contest. The winner will stay at the Busch Light Ice Shanty from February 5th-11th.
Image Credit: Busch Light
This top-of-the-line, Minnesota-built ice shanty will include everything a fisher of any skill level would need for a long day on the ice - heat, electricity, a dual fridge for live bait, plenty of Busch Light, and a fully stocked kitchen with Midwest favorites.
Fans can enter by posting a photo of the Busch Light logo on social media between January 18th and 28th with the hashtags @Buschbeer, #BuschIceShanty, and #Contest. The winner will stay at the Busch Light Ice Shanty from February 5th-11th.
Image Credit: Busch Light
Trend Themes
1. Ice Fishing Marketing - Creating unique and immersive ice fishing experiences to market winter-themed products, such as beer-themed ice shanties.
2. Social Media Contests - Using social media contests to generate user-generated content and increase brand engagement.
3. Limited-edition Products - Releasing limited-edition products for a short period of time to create a sense of exclusivity and generate buzz around a brand.
Industry Implications
1. Alcohol - Alcohol companies can leverage winter-themed marketing strategies to promote their products during the winter season.
2. Outdoor Recreation - Outdoor recreation brands can partner with companies to offer unique and immersive experiences for consumers, such as beer-themed ice shanties.
3. Social Media Marketing - Social media marketing companies can assist brands in creating engaging contests and campaigns to increase brand awareness and engagement.
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