Campbell's Official NFT Collection Celebrates an Iconic Label
Laura McQuarrie — July 27, 2021 — Art & Design
References: prnewswire
To celebrate changes to its famous soup can labels, Campbell's commissioned artist Sophia Chang to create its very first official NFT collection. In the AmeriCANa Sophia Chang x Campbell's collab, there are 100 authenticated non-fungible tokens and they are available for purchase exclusively on NTWRK, plus one animated NFT art piece on OpenSea. The proceeds from these digital pieces of art will help to benefit the leading hunger-relief charity, Feeding America.
Chang, a street-style artist and illustrator, was inspired to pay tribute to the iconic soup can designs over the years. This collection of digital assets recalls Andy Warhol's Campbell's Soup Cans series and its place in pop culture, and now, the brand is introducing the next generation of art collectibles.
Chang, a street-style artist and illustrator, was inspired to pay tribute to the iconic soup can designs over the years. This collection of digital assets recalls Andy Warhol's Campbell's Soup Cans series and its place in pop culture, and now, the brand is introducing the next generation of art collectibles.
Trend Themes
1. NFT Art Collectibles - The rise of NFT artworks presents opportunities for artists and brands to generate revenue and reach a new audience.
2. Charitable Nfts - Charitable NFTs can provide a new way for organizations to raise funds and support their missions.
3. Pop Culture Homage - Homages to pop culture icons can create unique and nostalgic experiences for consumers.
Industry Implications
1. Art Collectibles - The art world can leverage NFTs to enable exclusive and secure transactions and showcase digital artworks.
2. Charity Fundraising - NFTs can serve as new fundraising tools for nonprofits seeking to engage donors and support causes.
3. Consumer Goods - Brands can utilize NFTs to create unique digital products and experiences that enhance brand loyalty and elevate marketing campaigns.
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