Presentedby Opens Immersive Flagship Store in Doha, Qatar
Niko Pajkovic — December 21, 2021 — Business
References: presentedby & highsnobiety
Presentedby, a London-based luxury sneaker and streetwear retailer, has announced the opening of a new flagship boutique in Qatar's Doha Design District. The new store has been launched in partnership with Msheireb Properties and is representative of the retailer's broader Middle Eastern strategy.
According to the company, the Doha District location will focus on selling limited-edition sneakers and streetwear from celebrated brands such as Supreme, Yeezy, and Nike. In addition, the store will offer several highly coveted collab pieces, including Jordan x Dior, Supreme x Louis Vuitton, Gucci x The North Face, and Nike x Off-White.
Presentedby intends for the store to be a highly immersive shopping experience. The retailer borrowed various elements from its sandy surrounding environment to inform the store's design. “Here in Doha, we came up with the idea of making a digital landscape reminiscent of the dune formations of the Qatari desert. We generate this kind of emotional landscape through which you can discover the products," said Carmelo Zappulla, Chief Creative Officer at Presentedby.
Image Credit: Presentedby
According to the company, the Doha District location will focus on selling limited-edition sneakers and streetwear from celebrated brands such as Supreme, Yeezy, and Nike. In addition, the store will offer several highly coveted collab pieces, including Jordan x Dior, Supreme x Louis Vuitton, Gucci x The North Face, and Nike x Off-White.
Presentedby intends for the store to be a highly immersive shopping experience. The retailer borrowed various elements from its sandy surrounding environment to inform the store's design. “Here in Doha, we came up with the idea of making a digital landscape reminiscent of the dune formations of the Qatari desert. We generate this kind of emotional landscape through which you can discover the products," said Carmelo Zappulla, Chief Creative Officer at Presentedby.
Image Credit: Presentedby
Trend Themes
1. Phygital Flagships - Luxury retailers can create immersive in-store experiences that blend physical and digital elements to enhance customer engagement and boost sales.
2. Limited-edition Streetwear - Fashion brands can generate buzz and excitement for their products by releasing limited-edition collections and collaborations with other brands.
3. Desert-inspired Design - Companies can draw inspiration from their surrounding environment to create unique and memorable branding and marketing campaigns that resonate with consumers.
Industry Implications
1. Luxury Retail - Luxury retailers can capitalize on the growing demand for unique and immersive shopping experiences by creating phygital flagships that showcase limited-edition collections.
2. Fashion - Fashion brands can create excitement for their products by releasing highly coveted limited-edition collaborations with other brands that appeal to niche audiences.
3. Marketing and Branding - Companies can use their surrounding environment and local culture as inspiration for their branding and marketing campaigns, creating a connection with consumers that is authentic and memorable.
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