Ideas
Explore the world's #1 largest database of ideas and innovations, with 477,692 inspiring examples.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,285 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 477,692 cutting edge ideas.

Holiday Seltzer Variety Packs

Clean the Sky - Positive Eco Trends & Breakthroughs

The Bud Light Seltzer Ugly Sweater Pack Has Three New Flavors

— October 26, 2021 — Marketing
The Bud Light Seltzer Ugly Sweater Pack is being brought back by the brand ahead of the holiday season, but with three new flavor options that will offer consumers with a way to infuse the refreshing libation into their festive traditions.

The seltzer variety pack now includes the new Sugar Plum, Cherry Cordial and Seltzer Nog flavors, which each come in at 100-calories each with less than one-gram of sugar and an ABV of 5%. The pack of seltzers comes festively adorned with the imagery of ugly Christmas sweaters on the exterior as well as on the individual cans.

Vice President of Marketing, Bud Light Andy Goeler spoke on the new flavors within the Bud Light Seltzer Ugly Sweater Pack saying, "With our core focus on innovation and flavour, Bud Light Seltzer continues to bring ‘the loudest flavours’ in the industry with great-tasting products that deliver fans the perfect seltzer for every occasion. After launching our first-ever Ugly Sweater pack last year to rave reviews, there was never a doubt that we were going to bring it back this year, adding new, festive flavours to help fans make this holiday season even more memorable and fun.”

Image Credit: Anheuser-Busch
Trend Themes
1. Holiday Seltzer Variety Packs - Seltzer companies can capitalize on the trend of offering unique and festive flavors during the holiday season to attract new customers.
2. Low-calorie, Low-sugar Alcoholic Beverages - Brands can disrupt the alcohol industry by offering low-calorie and low-sugar alcoholic beverages, targeting health-conscious consumers who still want to enjoy a drink or two.
3. Crossover Brand Collaborations - Brands can tap into the trend of cross-industry collaborations to create unique and innovative products that cater to multiple audiences and drive sales.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can innovate by launching new flavors or unique packaging designs, tapping into the growing demand for low-calorie and low-sugar options.
2. Food and Beverage - Food and beverage retailers can curate special holiday-themed assortments of alcoholic and non-alcoholic beverages, offering their customers new and exciting flavor combinations to try.
3. Fashion and Apparel - Fashion and apparel brands can collaborate with alcoholic beverage companies to create festive holiday-themed apparel, driving sales and brand awareness for both industries.
3.7
Score
Popularity
Activity
Freshness