The Bud Light Seltzer Ugly Sweater Pack Has Three New Flavors
Michael Hemsworth — October 26, 2021 — Marketing
The Bud Light Seltzer Ugly Sweater Pack is being brought back by the brand ahead of the holiday season, but with three new flavor options that will offer consumers with a way to infuse the refreshing libation into their festive traditions.
The seltzer variety pack now includes the new Sugar Plum, Cherry Cordial and Seltzer Nog flavors, which each come in at 100-calories each with less than one-gram of sugar and an ABV of 5%. The pack of seltzers comes festively adorned with the imagery of ugly Christmas sweaters on the exterior as well as on the individual cans.
Vice President of Marketing, Bud Light Andy Goeler spoke on the new flavors within the Bud Light Seltzer Ugly Sweater Pack saying, "With our core focus on innovation and flavour, Bud Light Seltzer continues to bring ‘the loudest flavours’ in the industry with great-tasting products that deliver fans the perfect seltzer for every occasion. After launching our first-ever Ugly Sweater pack last year to rave reviews, there was never a doubt that we were going to bring it back this year, adding new, festive flavours to help fans make this holiday season even more memorable and fun.”
Image Credit: Anheuser-Busch
The seltzer variety pack now includes the new Sugar Plum, Cherry Cordial and Seltzer Nog flavors, which each come in at 100-calories each with less than one-gram of sugar and an ABV of 5%. The pack of seltzers comes festively adorned with the imagery of ugly Christmas sweaters on the exterior as well as on the individual cans.
Vice President of Marketing, Bud Light Andy Goeler spoke on the new flavors within the Bud Light Seltzer Ugly Sweater Pack saying, "With our core focus on innovation and flavour, Bud Light Seltzer continues to bring ‘the loudest flavours’ in the industry with great-tasting products that deliver fans the perfect seltzer for every occasion. After launching our first-ever Ugly Sweater pack last year to rave reviews, there was never a doubt that we were going to bring it back this year, adding new, festive flavours to help fans make this holiday season even more memorable and fun.”
Image Credit: Anheuser-Busch
Trend Themes
1. Holiday Seltzer Variety Packs - Seltzer companies can capitalize on the trend of offering unique and festive flavors during the holiday season to attract new customers.
2. Low-calorie, Low-sugar Alcoholic Beverages - Brands can disrupt the alcohol industry by offering low-calorie and low-sugar alcoholic beverages, targeting health-conscious consumers who still want to enjoy a drink or two.
3. Crossover Brand Collaborations - Brands can tap into the trend of cross-industry collaborations to create unique and innovative products that cater to multiple audiences and drive sales.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can innovate by launching new flavors or unique packaging designs, tapping into the growing demand for low-calorie and low-sugar options.
2. Food and Beverage - Food and beverage retailers can curate special holiday-themed assortments of alcoholic and non-alcoholic beverages, offering their customers new and exciting flavor combinations to try.
3. Fashion and Apparel - Fashion and apparel brands can collaborate with alcoholic beverage companies to create festive holiday-themed apparel, driving sales and brand awareness for both industries.
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