Paccsun's Pac Mall Rats Represent the Brand's Retail Presence
Laura McQuarrie — January 31, 2022 — Marketing
References: pacsun & prnewswire
After the Pacsun launched its first-ever NFT and it sold above the asking price, the brand saw the opportunity to make more impact with its all-new Pac Mall Rats. With the first Pacsun Wave NFT, 100% of proceeds were donated to the Fashion Scholarship Fund. Brie Olson, President at Pacsun, said "Being our first NFT, any bid over asking price is a success to us as it shows that there is interest around Pacsun in the NFT world." Now, Pacsun is introducing three Pac Mall Rats, each of which represents a unique retail location in Los Angeles.
To kick off the collection of NFTs, which will grow to include more than 300 Pac Mall Rats over time, Pacsun created non-fungible tokens to represent its retail locations in Santa Monica, Brea and DTLA. Each Pac Mall Rat is outfitted with a unique outfit, including apparel and accessories that highlight the brand's offerings.
To kick off the collection of NFTs, which will grow to include more than 300 Pac Mall Rats over time, Pacsun created non-fungible tokens to represent its retail locations in Santa Monica, Brea and DTLA. Each Pac Mall Rat is outfitted with a unique outfit, including apparel and accessories that highlight the brand's offerings.
Trend Themes
1. Fashionable Nfts - The fashion industry can explore unique designs and experiences using NFTs as a new way to sell virtual clothing and accessories.
2. Brick-and-mortar Nfts - Retail industries may consider offering NFTs of physical locations to draw more attention and interest from customers.
3. Charitable Nfts - NFTs for a good cause may serve as a disruptive innovation opportunity for non-profit organizations to raise more funds in the digital world.
Industry Implications
1. Fashion Retail - Fashion retailers can utilize NFTs to create distinctive digital collections and promote luxury fashion experiences beyond the conventional shopping setting.
2. Technology - With the rise of NFTs, technology firms can venture into developing blockchain-based platforms and tools to support the creation and trade of virtual assets.
3. Non-profit - Non-profit organizations can engage in NFT fundraising campaigns and educate the public about the value of digital art and collectibles to support their social causes.
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