Ideas
Explore the world's #1 largest database of ideas and innovations, with 476,511 inspiring examples.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,283 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 304,143 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,231 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 476,511 cutting edge ideas.

Horse Racing-Inspired NFT Collections

Clean the Sky - Positive Eco Trends & Breakthroughs

ZED RUN and Stella Artois! Celebrate the UK's Horse Season

— July 28, 2021 — Tech
A new NFT collection came on the horizon in the month of June and this one is brought to consumers through a partnership with ZED RUN and Stella Artois!

The Stella Artois NFT Collection brings "50 Limited Edition Stella Artois racehorse skins and NFT artworks that celebrate the tradition, fashion, and passion of horse racing encapsulated in the 'The Life Artois' styling." This marketing move comes as a celebration of the United Kingdom's "busiest horse season" and, no doubt, racing fans will be thrilled.

The Stella Artois NFT Collection was available for purchase through an auction that ran from June 15th until June 19th, with 10 items up for sale each day. Each artwork that was in the auction was accompanied by an exclusive Stella Artois!-themed skin and a Genesis racehorse.

Image Credit: Stella Artois!
Trend Themes
1. Horse-racing NFT Collectibles - Horse racing-inspired NFT collections have the potential to disrupt traditional collectibles industries and create new revenue streams for the racing industry.
2. Limited Edition Collections - Limited edition NFT collections create exclusivity and scarcity, allowing brands to capitalize on consumer desire for unique and valuable items.
3. Partnerships for NFT Creation and Sales - Partnerships between brands and NFT marketplaces offer opportunities for both to expand their customer base and tap into new markets.
Industry Implications
1. Horse Racing - The horse racing industry can benefit from NFT creations and sales, providing new ways for fans to engage with the sport and generating additional revenue.
2. Beverage Industry - Beverage brands can create NFT collections to build brand awareness and loyalty, while also tapping into the growing popularity of blockchain technology and NFTs.
3. Art Collecting Industry - NFTs provide a new avenue for art collecting and investment, with potential for increased transparency and accessibility in the art marketplace.
4.5
Score
Popularity
Activity
Freshness