The Bud Light Seltzer Fall Flannel Variety Pack is Limited-Edition
Michael Hemsworth — September 2, 2021 — Marketing
The Bud Light Seltzer Fall Flannel Variety Pack is arriving hot on the heels of the brand's latest autumnal hard seltzer flavors to offer consumers with a way to keep the libation's popularity continuing beyond summer.
The hard seltzer variety pack is characterized by its autumnal aesthetic that includes a flannel finish along with the imagery of fall leaves. The pack contains a total of four flavor options including Bud Light Seltzer Pumpkin Spice, Bud Light Seltzer Toasted Marshmallow, Bud Light Seltzer Maple Pear and the Bud Light Seltzer Apple Crisp. The variety pack contains three of each signature fall flavor.
The Bud Light Seltzer Fall Flannel Variety Pack builds on the continued popularity of hard seltzers and attempts to extend their relevancy outside of the summer months. This could help to solidify them the alcoholic drinks as a year-round option for consumers to enjoy.
The hard seltzer variety pack is characterized by its autumnal aesthetic that includes a flannel finish along with the imagery of fall leaves. The pack contains a total of four flavor options including Bud Light Seltzer Pumpkin Spice, Bud Light Seltzer Toasted Marshmallow, Bud Light Seltzer Maple Pear and the Bud Light Seltzer Apple Crisp. The variety pack contains three of each signature fall flavor.
The Bud Light Seltzer Fall Flannel Variety Pack builds on the continued popularity of hard seltzers and attempts to extend their relevancy outside of the summer months. This could help to solidify them the alcoholic drinks as a year-round option for consumers to enjoy.
Trend Themes
1. Autumnal Hard Seltzer - Opportunity for alcoholic beverage companies to offer seasonal limited-edition hard seltzer flavors to keep up with consumer demand and keep the beverage popular beyond summer.
2. Variety Packs - Opportunity for companies to offer hard seltzer variety packs to appeal to consumers who want to try different flavors in one purchase.
3. Year-round Hard Seltzer - Opportunity for companies to promote hard seltzers as a year-round beverage option to maintain their popularity beyond the summer season.
Industry Implications
1. Alcoholic Beverages - Opportunity for alcoholic beverage companies to innovate their offerings and introduce seasonal flavors to appeal to consumers who want to try new and unique drinks.
2. Packaged Foods - Opportunity for packaged food companies to explore producing and offering variety packs that include hard seltzers, appealing to consumers who want convenience and variety in their purchases.
3. Retail - Opportunity for retailers to promote hard seltzers as a year-round beverage option and offer seasonal variety packs in-store or online to cater to consumer demand.
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