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Lemonade Calling

The fashion world opts for sunny shades that make pieces pop

Implications - As consumers remain drawn to neutral wardrobe staples as minimalism continues to reign supreme, fashion-forward individuals are increasingly incorporating head-turning accent pieces in bold yellow-based hues. Possibly alluding to the existential stress brought on by the political and economic uncertainties of the day, this renewed interest in such a bright and sunny color highlights a desire to maintain a level of hope and optimism with a view to the future.
Workshop Question - How can your business utilize color of visual cues to highlight certain brand values?
Trend Themes
1. Pop of Color Trend in Fashion - Fashion-forward individuals are increasing the use of head-turning accent pieces in bold yellow-based hues.
2. Vintage Fashion Trend - High-end casual wear especially hoodies, crewnecks and tees, featuring graphics from famous artists is trending.
3. Bold and Bright Colorway Trend in Sports Footwear - Sneakers with bold and bright colorways especially 70s-inspired shades of yellow are currently in-trend.
Industry Implications
1. Fashion Industry - Pop of color, vintage fashion and casual wear graphic trends resonate with fast-fashion and streetwear brands.
2. Sports Footwear Industry - Bold colorway designs for sneakers especially in retro designs are trending with brands such as Nike and Jordan Brand.
3. Art and Design Industry - Art and design collaborations between brands and artists in the apparel industry are attractive to audiences who follow both.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
201,300 Total Clicks
Date Range:
Nov 16 — Mar 17
Trending:
Warm

Featured Examples

Commemorative Martial Artist Streetwear
Commemorative Martial Artist Streetwear
The New SSUR*PLUS Collection Honors Iconic Actor Bruce Lee
SSUR*PLUS, a streetwear label that was founded by Ruslan Karablin, recently released a selection of apparel that features graphics which honor late actor and martial artist legend Bruce Lee. A... MORE
Celebrity Sister Polaroid Editorials
Celebrity Sister Polaroid Editorials
The New Kendall + Kylie Line Was Promoted with Casual Shots
A new Kendall + Kylie collection that’s dubbed ‘Drop One’ was recently promoted with an editorial that consists of various polaroid images. Both of the sisters are shown in the... MORE
70s Loungewear-Inspired Fashion
70s Loungewear-Inspired Fashion
The New Maison Margiela Lines Boasts Bold Cuts and Muted Hues
Those with an appreciation for timeless modern looks that have a vintage edge are sure to like the new Maison Margiela collection. With a focus on jackets, the 2017 Fall/Winter apparel features... MORE
Co-Branded Artist Apparel
Co-Branded Artist Apparel
BEDWIN & THE HEARTBREAKERS Joined with Michael Carney for Its New Series
BEDWIN & THE HEARTBREAKERS, a brand that offers high-end casual wear, worked collaboratively with artist Michael Carney to design a selection of hoodies, crewnecks, tees and accessories. With... MORE
Chutney-Colored Sneakers
Chutney-Colored Sneakers
The New Air Jordan 13s from Nike are a Rework of a Popular 1998 Design
These new Air Jordan 13 Lows have a colorway that was dubbed ‘Chutney,’ in reference to the dark yellow hue that marks the majority of the uppers. Originally, the streamlined... MORE
Puffy Checkered Jackets
Puffy Checkered Jackets
NEIGHBORHOOD Updated Its 'Line Crewman' Design with Fresh Colorways
NEIGHBORHOOD is a high-end Japanese fashion label that specializes in unique contemporary menswear, with one of its latest offerings being a selection of bold checkered jackets. The design is... MORE

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