The New Air Jordan 13s from Nike are a Rework of a Popular 1998 Design
Riley von Niessen — January 16, 2017 — Fashion
These new Air Jordan 13 Lows have a colorway that was dubbed 'Chutney,' in reference to the dark yellow hue that marks the majority of the uppers.
Originally, the streamlined silhouette dropped back in 1998, however since then it has made a number of comebacks. For the Chutney version, Nike's Jordan Brand complements the yellow parts of the upper with accents of black. This helps to split up the design and make it more visually appealing -- as this ensures the yellow doesn't make the sneakers overwhelmingly bold. The Jumpman logo diverges from the rest of the colorway, appearing in white on the heel.
This retro rework is expected to become available sometime in the summer of 2017.
Originally, the streamlined silhouette dropped back in 1998, however since then it has made a number of comebacks. For the Chutney version, Nike's Jordan Brand complements the yellow parts of the upper with accents of black. This helps to split up the design and make it more visually appealing -- as this ensures the yellow doesn't make the sneakers overwhelmingly bold. The Jumpman logo diverges from the rest of the colorway, appearing in white on the heel.
This retro rework is expected to become available sometime in the summer of 2017.
Trend Themes
1. Retro Sneaker Revival - The reworking and re-release of popular sneaker designs from the past presents an opportunity for brands to tap into nostalgia and attract collectors.
2. Colorway Innovation - Exploring unique and unconventional color combinations for sneakers opens up possibilities for distinguishing designs and captivating consumers.
3. Limited Edition Releases - Creating limited edition releases of sneakers generates exclusivity and drives demand among sneaker enthusiasts and collectors.
Industry Implications
1. Fashion & Retail - Fashion brands can leverage retro sneaker revivals and limited edition releases to create buzz, drive sales, and engage with their target audience.
2. Streetwear - Streetwear brands can capitalize on colorway innovation to offer unique sneaker designs that appeal to fashion-forward and style-conscious consumers.
3. Collectibles & Memorabilia - The re-release of popular sneaker designs and limited edition releases presents an opportunity for collectibles and memorabilia businesses to cater to sneaker enthusiasts and collectors.
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