This Underground Streetwear Series Was Made by Gasius and Boiler Room
Riley von Niessen — November 22, 2016 — Fashion
References: gasius.tumblr & hypebeast
Gasius, an artist who's based in the UK, teamed up with Boiler Room to release a line of oddly imprinted underground streetwear. Included are tees, hoodies and crewnecks, all of which are made with a deep charcoal material.
In a retro font, Gasius and Boiler Room's names are included in a slightly washed-out red. What stands out the most however are the images of humanized music notes, which incorporate tired eyeballs into their designs.
These graphics embellish the material in various sizes, appearing most boldly on the backs of the tees, hoodies and crewnecks. For an affordable price, consumers can pick up the underground streetwear from Gasius and Boiler Room from the Dover Street Market's online store.
In a retro font, Gasius and Boiler Room's names are included in a slightly washed-out red. What stands out the most however are the images of humanized music notes, which incorporate tired eyeballs into their designs.
These graphics embellish the material in various sizes, appearing most boldly on the backs of the tees, hoodies and crewnecks. For an affordable price, consumers can pick up the underground streetwear from Gasius and Boiler Room from the Dover Street Market's online store.
Trend Themes
1. Underground Streetwear Fashion - Incorporating unique and obscure designs into streetwear apparel can create unique fashion trends and target niche audiences.
2. Retro-themed Clothing - Nostalgia for bygone eras can be a profitable trend, and incorporating vintage designs and fonts into clothing lines can appeal to a wide range of consumers.
3. Music-inspired Fashion - Brands that incorporate music into their designs can appeal to music lovers and create a new subculture around music-inspired fashion trends.
Industry Implications
1. Fashion Industry - Creating unique and niche clothing lines can disrupt the fashion industry and target specific customer bases.
2. Music Industry - Collaborating with brands to create merchandise can generate extra revenue streams for musicians and create a music-inspired fashion trend.
3. E-commerce Industry - Partnering with established retailers and selling products online can disrupt the traditional retail industry by offering customers more accessible and convenient ways to shop.
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