These New Columbia Jackets are Part of a Collaboration with Atmos
Riley von Niessen — January 26, 2017 — Fashion
References: atmos-tokyo & hypebeast
A selection of new Columbia jackets, shorts and accessories were released after the outdoor gear brand joined up with Atmos lab.
Each of the pieces is made with supreme functionality in mind, however the styles show that the two brands took cues from contemporary streetwear as well. This makes the new Columbia jackets and more a great option for consumers who are looking for the perfect marriage between utility and fashion.
Included in the collaborative collection are the 'Prinny Peak DV' jackets, 'Tiger Sweep' jackets, camouflage shorts in both green and brown color schemes, backpacks and masculine pouch carriers. All of the pieces are made with all-weather technology, meaning that they're incredibly versatile and able to protect consumers from various elements.
Each of the pieces is made with supreme functionality in mind, however the styles show that the two brands took cues from contemporary streetwear as well. This makes the new Columbia jackets and more a great option for consumers who are looking for the perfect marriage between utility and fashion.
Included in the collaborative collection are the 'Prinny Peak DV' jackets, 'Tiger Sweep' jackets, camouflage shorts in both green and brown color schemes, backpacks and masculine pouch carriers. All of the pieces are made with all-weather technology, meaning that they're incredibly versatile and able to protect consumers from various elements.
Trend Themes
1. High-function Camouflage Apparel - The trend of high-function camouflage apparel offers disruptive innovation opportunities for outdoor gear brands to cater to consumers seeking both utility and style.
2. Collaborative Streetwear-inspired Fashion - The trend of collaborative streetwear-inspired fashion presents disruptive innovation opportunities for brands to merge functionality and fashion for a wider consumer appeal.
3. All-weather Technology - The trend of all-weather technology provides disruptive innovation opportunities for brands to develop versatile and protective apparel and accessories for consumers in various climates.
Industry Implications
1. Outdoor Gear - The outdoor gear industry can leverage the trend of high-function camouflage apparel and collaborate with streetwear brands to create innovative and stylish products.
2. Fashion - The fashion industry can explore the trend of collaborative streetwear-inspired fashion to create functional and fashionable apparel and accessories for consumers.
3. Technology - The technology industry can tap into the trend of all-weather technology by developing advanced materials and technologies to enhance the protection and versatility of apparel and accessories.
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