CONVERSE TOKYO's Spring/Summer Series Draws from Americana Films
Riley von Niessen — December 13, 2016 — Fashion
References: fashionsnap & hypebeast
CONVERSE TOKYO unveiled its lookbook for the Spring/Summer 2017 season, which spotlights colorfully clashing pieces that together comprise a clear 80s-inspired collection.
As HYPEBEAST reports, the looks take ques specifically from the Americana films that were popular during this time. The brand emulates this by including vintage-style flannels and baseball gear, as well as denim pieces of different washes and leather jackets. These pieces are put together in an unconventional fashion, with leather belts cinching the waist of baseball shorts and thick chains dangling from hats.
To present these looks, CONVERSE TOKYO employed the talents of photographer Kento Mori and stylist Ryota Yamada. The lookbook's muses pose against a pastel backdrop, which combines different hues of pink, orange and yellow for a calming aesthetic that contrasts well with the bright colors of the apparel.
As HYPEBEAST reports, the looks take ques specifically from the Americana films that were popular during this time. The brand emulates this by including vintage-style flannels and baseball gear, as well as denim pieces of different washes and leather jackets. These pieces are put together in an unconventional fashion, with leather belts cinching the waist of baseball shorts and thick chains dangling from hats.
To present these looks, CONVERSE TOKYO employed the talents of photographer Kento Mori and stylist Ryota Yamada. The lookbook's muses pose against a pastel backdrop, which combines different hues of pink, orange and yellow for a calming aesthetic that contrasts well with the bright colors of the apparel.
Trend Themes
1. 80s-inspired Menswear - Disruptive innovation opportunity: Create a tech-infused line of 80s-inspired menswear with smart features and functionality.
2. Americana Films Fashion - Disruptive innovation opportunity: Design a line of clothing that incorporates iconic elements from popular Americana films, appealing to nostalgic consumers.
3. Clashing Colorful Pieces - Disruptive innovation opportunity: Develop a line of bold and vibrant clothing that embraces clashing color combinations, catering to individuals seeking a unique and unconventional style.
Industry Implications
1. Apparel - Disruptive innovation opportunity: Use sustainable materials and manufacturing techniques to create an eco-friendly line of 80s-inspired menswear.
2. Film and Entertainment - Disruptive innovation opportunity: Partner with iconic Americana film franchises to create limited-edition merchandise, enticing fans of the films.
3. Fashion Photography - Disruptive innovation opportunity: Utilize virtual reality technology to create immersive and interactive virtual lookbooks, enhancing the online shopping experience for customers.
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