The New Stussy Collection Boasts Modernized Flower Child Vibes
Riley von Niessen — January 26, 2017 — Fashion
The new 'O'Dyed Classics' collection from streetwear giant Stussy makes use of pigment-dyed designs.
This gives the apparel a retro aesthetic, which is further enhanced by the lettering that often complements it. On the back of one shirt, the brand makes use of large bubbled letters that are similar in appearance to those used for Austin Powers' promotional efforts.
In addition to these graphics, some of the apparel comes with the image of a large green dragon emblazoned on the back. The vast majority of the pigment-dyed apparel is colored a bright hue of pastel pink, however the graphics, as well as the splashes of white that complement many of them, bring more variance.
This gives the apparel a retro aesthetic, which is further enhanced by the lettering that often complements it. On the back of one shirt, the brand makes use of large bubbled letters that are similar in appearance to those used for Austin Powers' promotional efforts.
In addition to these graphics, some of the apparel comes with the image of a large green dragon emblazoned on the back. The vast majority of the pigment-dyed apparel is colored a bright hue of pastel pink, however the graphics, as well as the splashes of white that complement many of them, bring more variance.
Trend Themes
1. Pigment-dyed Designs - Exploring innovative techniques for pigment-dyed apparel to create a retro aesthetic.
2. Retro Graphics - Using lettering and imagery inspired by past eras to enhance the vintage feel of streetwear.
3. Bright Hues and Contrasts - Utilizing bold colors and contrasting elements to bring vibrancy and variety to pigment-dyed apparel.
Industry Implications
1. Streetwear Fashion - Integrating pigment-dyed designs and retro graphics into urban clothing lines.
2. Apparel Printing and Dyeing - Adopting innovative techniques for pigment-dyeing in apparel manufacturing and printing processes.
3. Graphic Design and Branding - Providing creative services for designing vintage-inspired logos and graphics for apparel brands.
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