The New Supreme Accessories Collection Features a Money Gun & More
Riley von Niessen — February 13, 2017 — Fashion
References: supremenewyork & hypebeast
The Spring/Summer 2017 Supreme accessories collection features a wide range of products, which tend to hold little in common with each other other than the uniformity of their bold branding.
Included in the collection are bikes, checkerboard-patterned stools and tables, headphones, necklaces, biking gloves, jigsaw puzzles, studded belts, money guns, NYC MetroCards, and key chains -- one of which is in the shape of a pregnant woman. With the obscure range of products that are included in the Supreme accessories collection, the streetwear giant allows its massive base of loyal consumers to express their love for it in diverse ways.
In addition, unique items like bikes, money guns and more make consumers more likely to purchase quickly, as they know it's not likely they'll see such products available from the brand again.
Included in the collection are bikes, checkerboard-patterned stools and tables, headphones, necklaces, biking gloves, jigsaw puzzles, studded belts, money guns, NYC MetroCards, and key chains -- one of which is in the shape of a pregnant woman. With the obscure range of products that are included in the Supreme accessories collection, the streetwear giant allows its massive base of loyal consumers to express their love for it in diverse ways.
In addition, unique items like bikes, money guns and more make consumers more likely to purchase quickly, as they know it's not likely they'll see such products available from the brand again.
Trend Themes
1. Obscure Streetwear Accessories - Streetwear brands can expand and differentiate their product lines with unique and unconventional accessories that attract and retain their target base.
2. Brand Customization - Businesses can leverage their brand customization to provide unique and collectible products that stand out and cater to the unique wants of their customer base.
3. Limited Time Items - Time-restricted product offerings can create a sense of urgency and exclusivity, motivating customers to make purchases that they otherwise may not have made before.
Industry Implications
1. Streetwear - Streetwear brands can use obscure accessories to appeal to a younger, fashion-forward audience that values uniqueness and collectibles.
2. Consumer Electronics - Consumer electronics providers can create exclusive, brand-specific products, including headphones or other accessories with distinctive branding or features that cater to their target audience's ever-changing needs and preferences.
3. Luxury Goods - High-end luxury goods brands can capitalize on the appeal of brand customization and exclusivity to create one-of-a-kind accessories and products that appeal to discerning consumers who are willing to pay a premium for rarity and uniqueness.
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