Nike's New Sequoia Air Jordan 1 Mids Have a Streamlined Design
Riley von Niessen — January 3, 2017 — Fashion
References: afew-store & highsnobiety
In and effort to diversify its sneaker offerings, Nike took its popular Air Jordan 1 Mid model and transformed it with a fresh colorway, resulting in its new Sequoia release.
Made for consumers who look for minimalism in their footwear, the uppers of the basketball shoes are colored a simple charcoal tone. With the uppers constructed from suede, the sneakers have a durable design that makes them well-worth the affordable investment.
This is aided by the dark colorway as well, which prevents stains from damaging the look of the new Sequoia Air Jordan 1 Mids. The charcoal on the uppers is contrasted by the white textured sole and a little bit of red branding that can be seen on a label on the tongue.
Made for consumers who look for minimalism in their footwear, the uppers of the basketball shoes are colored a simple charcoal tone. With the uppers constructed from suede, the sneakers have a durable design that makes them well-worth the affordable investment.
This is aided by the dark colorway as well, which prevents stains from damaging the look of the new Sequoia Air Jordan 1 Mids. The charcoal on the uppers is contrasted by the white textured sole and a little bit of red branding that can be seen on a label on the tongue.
Trend Themes
1. Minimalist Sneakers - There is an opportunity for companies to create more simple and streamlined designs for sneakers for consumers who look for minimalism in their footwear like Nike's Sequoia Air Jordan 1 Mids.
2. Durable Materials - There is an opportunity for companies to research and use durable materials such as suede for their sneakers like Nike did with the Sequoia Air Jordan 1 Mids, making them well-worth the affordable investment.
3. Stain-resistant Sneakers - There is an opportunity for companies to create more stain-resistant sneakers like Nike's Sequoia Air Jordan 1 Mids that can prevent stains from damaging the look of the shoes.
Industry Implications
1. Footwear - The footwear industry can seize an opportunity to create minimalist, durable and stain-resistant sneakers, like Nike's Sequoia Air Jordan 1 Mids, to appeal to consumers who look for these features in their footwear.
2. Sports - The sporting industry can take an opportunity to incorporate minimalist and durable sneakers like Nike's Sequoia Air Jordan 1 Mids to enhance athletic performance and offer athletes a variety of options to match their training needs.
3. Fashion - The fashion industry can target consumers who look for sleek designs in their footwear and make minimalist sneakers like Nike's Sequoia Air Jordan 1 Mids a staple in their wardrobe.
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