Georg Jensen's Latest Campaign Features Various Strong Women
Riley von Niessen — September 14, 2016 — Marketing
References: georgjensen & youtube
In a campaign that's titled 'You Can Never Be Too Much You,' Georg Jensen, a Danish design house, considers how some of the world's strong women have attained so much success in their careers.
Included is Cecilia Brækhus, a world-champion welterweight boxer, Sarah Kendall, an award-winning comedian, Behnaz Shafiei, a talented motocross racer and finally, Dominique Crenn, who's known to be one of the world's best chefs. Throughout the campaign, Georg Jensen shows how each of the strong women have had to overcome boundaries that were put up for them due to their gender.
This includes examples of them being deemed too demanding, provocative or ambitious. The narrator ends by saying "But if you round your edges, you lose your edge. Don't apologize for who you are." In regards to this, Georg Jensen promotes the hashtag #IamNeverTooMuch, encouraging viewers to own their power and appreciate the influential women who have shaped so many industries.
Included is Cecilia Brækhus, a world-champion welterweight boxer, Sarah Kendall, an award-winning comedian, Behnaz Shafiei, a talented motocross racer and finally, Dominique Crenn, who's known to be one of the world's best chefs. Throughout the campaign, Georg Jensen shows how each of the strong women have had to overcome boundaries that were put up for them due to their gender.
This includes examples of them being deemed too demanding, provocative or ambitious. The narrator ends by saying "But if you round your edges, you lose your edge. Don't apologize for who you are." In regards to this, Georg Jensen promotes the hashtag #IamNeverTooMuch, encouraging viewers to own their power and appreciate the influential women who have shaped so many industries.
Trend Themes
1. Empowering Female Campaigns - Disruptive innovation opportunity: Develop inclusive advertising campaigns that celebrate and empower women, challenging traditional gender stereotypes.
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3. Promoting Self-acceptance - Disruptive innovation opportunity: Design marketing strategies and platforms that promote self-acceptance and encourage individuals to embrace their authentic selves.
Industry Implications
1. Fashion and Design - Disruptive innovation opportunity: Introduce inclusive and diverse fashion lines, accessories, and design concepts that cater to a wider range of consumers.
2. Sports and Fitness - Disruptive innovation opportunity: Develop training programs, equipment, and events that encourage and support more women to pursue traditionally male-dominated sports and fitness activities.
3. Food and Culinary - Disruptive innovation opportunity: Establish platforms and initiatives that showcase and uplift female chefs, highlighting their contributions and breaking gender norms in the culinary world.
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