Applecore's New Line Marries Retro and Modern Motifs Seamlessly
Riley von Niessen — November 1, 2016 — Fashion
References: applecoreweb & hypebeast
For its Fall/Winter 2016 season, Parisian menswear brand Applecore unveiled a fresh line of athletic wear that's more than stylish enough for everyday wear.
As HYPEBEAST reports, the series doesn't stay true to a singular theme -- drawing from "soccer, French slang terms and cubism." With this is mind, the Parisian menswear brand unites a modern and minimalist look with just the right amount of vintage inspiration.
The latter is clear in many of the pieces, in both the velour material used and the beige and brown tones that decorate it. In other instances, Applecore features deep gray, black and red. Although sweats make up the majority, the collection also includes tapered pants with statement branding and weather-resistant jackets.
As HYPEBEAST reports, the series doesn't stay true to a singular theme -- drawing from "soccer, French slang terms and cubism." With this is mind, the Parisian menswear brand unites a modern and minimalist look with just the right amount of vintage inspiration.
The latter is clear in many of the pieces, in both the velour material used and the beige and brown tones that decorate it. In other instances, Applecore features deep gray, black and red. Although sweats make up the majority, the collection also includes tapered pants with statement branding and weather-resistant jackets.
Trend Themes
1. Athletic Parisian Menswear - The trend of high-end athletic-wear will continue to grow, with companies innovating on the combinations of materials and design inspirations, to create clothing that is both functional and stylish.
2. Minimalism and Vintage Combos - The trend of combining minimalist designs with vintage twists is becoming increasingly popular, creating opportunities for businesses to innovate by finding new ways to blend these seemingly disparate themes.
3. Statement Branding - The trend of featuring bold branding on clothing items, such as tapered pants, is becoming more popular, creating opportunities for companies to stand out and showcase their unique style.
Industry Implications
1. Athletic Wear - Athletic wear companies can capitalize on the trend of combining functional, high-performance material with stylish, Parisian-inspired designs to create unique and popular products.
2. Fashion - The fashion industry has disruption opportunities to create innovative combinations of minimalist and vintage-inspired styles that can appeal to diverse demographics.
3. Streetwear - The trend of statement branding on clothing items, as seen in Applecore's tapered pants, creates opportunities for streetwear companies to showcase unique designs that stand out in a crowded marketplace.
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