This CREEP Apparel Collection Consists of Simplistic Masculine Looks
Riley von Niessen — December 7, 2016 — Fashion
References: creep-clothing & hypebeast
Hiroshi Awai is the designer behind CREEP apparel, which specializes in contemporary menswear that manages to have a timeless aesthetic simultaneously.
For the brand's 2016 Fall/Winter collection, Hiroshi Awai sticks to a utilitarian theme, mixing functionality with a modern edge. He does this by adapting classic prints and cuts in a slight manner -- utilizing green leaves to form the appearance of camouflage on pants for example. In addition, he decorates blazers with thick vertical stripes of a neutral color to make them more unique.
Also included in the new CREEP apparel collection are trousers, button-ups, bombers, vests, sweaters and selection of different jacket styles. Although the pieces differ quite drastically throughout the series, they all come back to the overarching outdoorsy theme.
For the brand's 2016 Fall/Winter collection, Hiroshi Awai sticks to a utilitarian theme, mixing functionality with a modern edge. He does this by adapting classic prints and cuts in a slight manner -- utilizing green leaves to form the appearance of camouflage on pants for example. In addition, he decorates blazers with thick vertical stripes of a neutral color to make them more unique.
Also included in the new CREEP apparel collection are trousers, button-ups, bombers, vests, sweaters and selection of different jacket styles. Although the pieces differ quite drastically throughout the series, they all come back to the overarching outdoorsy theme.
Trend Themes
1. Military-inspired Menswear - There is a disruptive innovation opportunity in designing military-inspired menswear that adapts classic prints and cuts for contemporary wear and embraces functionality with a modern edge.
2. Utilitarian Fashion - There is a disruptive innovation opportunity to create utilitarian fashion that combines functionality with an emphasis on simplistic masculine looks.
3. Outdoorsy Aesthetic - There is a disruptive innovation opportunity to create fashion that embodies an outdoorsy aesthetic and integrates nature-inspired elements into contemporary menswear design.
Industry Implications
1. Fashion - The fashion industry can adapt classic military prints and cuts with a modern edge while incorporating utilitarian and outdoorsy elements for a simplistic masculine look.
2. Retail - Retailers can create a niche market for outdoorsy, utilitarian fashion that caters to men who value both function and style in their clothing choices.
3. Textile - Textile manufacturers have an opportunity to create fabrics that are durable and functional, while also having a masculine feel and incorporating classic military prints and designs.
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