SoleFly and Jordan Brand Joined to Adapt the Air Jordan 16
Riley von Niessen — November 27, 2016 — Fashion
SoleFly, a footwear boutique that's based in Florida, recently collaborated with Jordan Brand for a fresh rework of one of its past models. Taking the Air Jordan 16, the two brands imbue the unique leather-wrapped upper with a touch of neon pink.
The premium leather covers where the laces would normally be, giving the sneakers a streamlined and futuristic appearance. This is further enhanced by the soles, which have accents of bright ocean blue but are mostly transparent.
Dubbed 'South Beach,' this colorway is well suited to those looking for a look that's both minimalist and statement-worthy. The SoleFly and Jordan Brand adaptation will be released during Art Basel Miami and only 1,500 pairs will be available, reports HYPEBEAST.
The premium leather covers where the laces would normally be, giving the sneakers a streamlined and futuristic appearance. This is further enhanced by the soles, which have accents of bright ocean blue but are mostly transparent.
Dubbed 'South Beach,' this colorway is well suited to those looking for a look that's both minimalist and statement-worthy. The SoleFly and Jordan Brand adaptation will be released during Art Basel Miami and only 1,500 pairs will be available, reports HYPEBEAST.
Trend Themes
1. Futuristic Leather Sneakers - The collaboration between SoleFly and Jordan Brand showcases a disruptive innovation opportunity in the footwear industry by combining premium leather with a minimalist and futuristic aesthetic.
2. Neon Pink Accents - The addition of neon pink accents to the leather-wrapped upper of the Air Jordan 16 presents a disruptive innovation opportunity in the fashion industry by incorporating bold and eye-catching colors in footwear designs.
3. Transparent Soles - The introduction of mostly transparent soles with accents of bright ocean blue in the South Beach colorway of the sneakers creates a disruptive innovation opportunity in the athletic footwear industry by offering a unique and visually appealing design element.
Industry Implications
1. Footwear - The collaboration between SoleFly and Jordan Brand demonstrates a disruptive innovation opportunity in the footwear industry through the creation of futuristic and statement-worthy sneakers.
2. Fashion - The neon pink accents in the reworked Air Jordan 16 showcase a disruptive innovation opportunity in the fashion industry by incorporating bold and vibrant colors into contemporary footwear designs.
3. Athletic Footwear - The introduction of transparent soles with bright blue accents in the South Beach colorway of the sneakers presents a disruptive innovation opportunity in the athletic footwear industry by offering distinctive and visually striking features.
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