The OFF-WHITE and Moncler Collection Blends Both Brand Motifs
Riley von Niessen — February 13, 2017 — Fashion
References: colette.fr & hypebeast
The collaborative capsule collection that was made by OFF-WHITE and Moncler consists of bold looks.
Just five pieces are offered from the OFF-WHITE and Moncler collection, however this is enough for a strong series, as each of the pieces comes imbued with statement branding that makes the input from both streetwear labels clear. Most prominent is OFF-WHITE's branding, due to the thick diagonal stripes that complement the sleeves on many of the pieces. On the backs of the jackets and tees are four arrows that are intertwined in a sort of cross, which work well with the rest of OFF-WHITE's simple geometric branding. Moncler's mark is included on bright orange patches or in graphics on the sleeves, where it's written in large letters.
Just five pieces are offered from the OFF-WHITE and Moncler collection, however this is enough for a strong series, as each of the pieces comes imbued with statement branding that makes the input from both streetwear labels clear. Most prominent is OFF-WHITE's branding, due to the thick diagonal stripes that complement the sleeves on many of the pieces. On the backs of the jackets and tees are four arrows that are intertwined in a sort of cross, which work well with the rest of OFF-WHITE's simple geometric branding. Moncler's mark is included on bright orange patches or in graphics on the sleeves, where it's written in large letters.
Trend Themes
1. Bold Statements - Creating bold and statement-making streetwear pieces that incorporate distinct branding from multiple labels.
2. Blend of Motifs - Blending together different brand motifs and aesthetics to create unique and visually appealing streetwear collections.
3. Geometric Streetwear - Embracing the use of geometric shapes and patterns in streetwear designs to create visually striking and modern looks.
Industry Implications
1. Fashion - The fashion industry can explore the concept of collaborative capsule collections that merge distinct brand identities to create innovative designs.
2. Streetwear - The streetwear industry can take inspiration from the blend of motifs and bold statements in this collection, incorporating similar elements into their own designs.
3. Apparel - The apparel industry can tap into the trend of using geometric shapes and patterns in streetwear, offering consumers unique and visually appealing clothing options.
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