Anti Social Social Club Created Unique Pink Chairs with Modernica
Riley von Niessen — February 15, 2017 — Art & Design
References: shop.antisocialsocialclub & hypebae
Fans of Anti Social Social Club's cynical branding can now integrate it into their homes as well, in the form of a bright pink chair that brings a bold edge to any room.
To create the seating, the popular streetwear brand teamed up with Modernica, a contemporary furniture company. The majority of the pink chairs are constructed from fiberglass, which flaunts Anti Social Social Club's branding on the back in bold and wavy lettering. Covering the fiberglass are little scratches as well, which give the piece of furniture a slightly distressed look.
Supporting the fiberglass seat is a bronze wire base. In contrast to the distressed look of the fiberglass, the bronze base appears shiny and new, giving the final product a more luxurious look.
To create the seating, the popular streetwear brand teamed up with Modernica, a contemporary furniture company. The majority of the pink chairs are constructed from fiberglass, which flaunts Anti Social Social Club's branding on the back in bold and wavy lettering. Covering the fiberglass are little scratches as well, which give the piece of furniture a slightly distressed look.
Supporting the fiberglass seat is a bronze wire base. In contrast to the distressed look of the fiberglass, the bronze base appears shiny and new, giving the final product a more luxurious look.
Trend Themes
1. Retro Streetwear-branded Seating - Disruptive innovation opportunity: Collaborating with streetwear brands to create unique furniture pieces that appeal to the target audience.
2. Cynical Branding Integration - Disruptive innovation opportunity: Exploring collaborations between fashion brands and furniture companies to create home decor products that bring bold and edgy branding into the living space.
3. Luxurious Distressed Aesthetic - Disruptive innovation opportunity: Experimenting with distressed aesthetics in furniture design to provide a unique combination of luxury and roughness that appeals to consumers seeking unconventional styles.
Industry Implications
1. Streetwear - Disruptive innovation opportunity: Capitalizing on the popularity of streetwear by expanding into collaborations with furniture companies to offer streetwear-branded home decor products.
2. Furniture - Disruptive innovation opportunity: Partnering with fashion brands to create furniture pieces that incorporate bold branding and unique aesthetics, attracting customers looking for unconventional home decor options.
3. Home Decor - Disruptive innovation opportunity: Catering to the demand for distinct and trendy home decor items by collaborating with fashion brands to create furniture pieces that reflect their unique branding and design sensibilities.
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