The New SSUR*PLUS Collection Honors Iconic Actor Bruce Lee
Riley von Niessen — February 21, 2017 — Fashion
SSUR*PLUS, a streetwear label that was founded by Ruslan Karablin, recently released a selection of apparel that features graphics which honor late actor and martial artist legend Bruce Lee.
A number of the graphics feature shots of Bruce Lee in action, while others simply state phrases like "DRAGON SEEKS PATH," "DON'T THINK," "FEEL" and "DRAGON." These phrases are written in bold sans serif lettering which gives the apparel a statement look.
The boldness of the lettering works in tandem with the bright colors of the fabric that the clothing is constructed from, with hues of yellow, orange and blue used throughout the new SSUR*PLUS collection. All of the pieces are set to become available at select retailers starting February 18th.
A number of the graphics feature shots of Bruce Lee in action, while others simply state phrases like "DRAGON SEEKS PATH," "DON'T THINK," "FEEL" and "DRAGON." These phrases are written in bold sans serif lettering which gives the apparel a statement look.
The boldness of the lettering works in tandem with the bright colors of the fabric that the clothing is constructed from, with hues of yellow, orange and blue used throughout the new SSUR*PLUS collection. All of the pieces are set to become available at select retailers starting February 18th.
Trend Themes
1. Commemorative Streetwear - Opportunity for brands to release clothing collections that pay homage to iconic figures and resonate with consumers through bold graphics and statement designs.
2. Celebrity Collaboration - Opportunity for streetwear labels to collaborate with influential figures to create limited-edition collections that generate buzz and attract a wider consumer base.
3. Statement Lettering - Opportunity to incorporate bold sans serif lettering into apparel designs, creating a visually striking aesthetic that appeals to fashion-forward consumers.
Industry Implications
1. Streetwear - Opportunity for streetwear brands to tap into the nostalgia and cult following of iconic figures by creating commemorative collections.
2. Fashion Retail - Opportunity for select retailers to carry exclusive streetwear collaborations that attract customers and create a sense of exclusivity.
3. Graphic Design - Opportunity for graphic designers to create visually captivating apparel designs that incorporate bold lettering and honor iconic individuals.
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