The children of the health wave enjoy specialty diets in familiar forms
Implications - The health wave has parents -- particularly millennial parents -- taking nutrition for kids a step further with specialty diets. Children's snacks in traditional formats, that follow vegan, gluten-free guidelines are becoming more commonplace. This speaks to the values of the millennial parent to not only instill a sense of health in their children, but to provide kids with a top-tier experience from the get-go.
Workshop Question - How can your brand position its product or service in a new way, to appeal to the healthy, family-oriented consumer?
Trend Themes
1. Specialty Diets for Kids - Health-conscious millennial parents are looking for specialty diets when it comes to their children, such as vegan and gluten-free options, creating opportunities in the children's food and beverage industry.
2. Marketing to Kids - Companies such as Smarty Pants Water are marketing directly to children, recognizing their desire for fun and playful branding, opening up opportunities for more creative and engaging marketing tactics in the food and beverage industry.
3. Healthy Convenience - Brands like Nurture Fruity Waters+ and Happy Baby Organic Teethers offer convenient, easy-to-consume products that are also healthy for children, indicating a demand for healthy and convenient options in the food and beverage industry.
Industry Implications
1. Children's Food and Beverage - The children's food and beverage industry can take advantage of the demand for healthy and specialty diets for kids, as well as the need for more creative and playful marketing tactics to appeal to young consumers.
2. Organic and Non-gmo - Organic and non-GMO food companies like Oh Baby Foods and Amazon's Mama Bear brand are disrupting the baby food industry by offering preservative-free, natural alternatives without harmful chemicals, creating opportunities in the organic and non-GMO industries.
3. Health and Wellness - The demand for healthy and convenient meals for children presents opportunities in the health and wellness sector, as brands aim to provide nutritious options that are easy to consume on-the-go, making it easier for parents to instill healthy habits in their young children.
8 Featured, 69 Examples:
299,215 Total Clicks
Date Range:
Apr 15 — Jul 16
Trending:
Warm
Consumer Insight Topics:
