Consumers embrace the notion that what they eat affects their appearance
Implications - In what can be seen as a natural convergence of the wellness movement and clinical-grade skincare innovation, nutritional supplements specifically formulated to target cosmetic issues have begun to emerge in the market. Such supplements are often packed with the same ingredients one would expect to find in a daily multivitamin, providing consumers with a natural boost of energy. This progression also speaks to the modern consumer's awereness of the relationship between diet and the maintenance of physical appearance.
Workshop Question - What is the simplest way to consume your product for consumers looking for a "quick fix?"
Trend Themes
1. Cosmetic Nutrition - Nutritional supplements formulated for skin concerns are a natural convergence of the wellness movement and clinical-grade skincare innovation.
2. Functional Beverage - Innovative new products like Bliss Labs Glow Sticks and Nutricosmetics' line of cosmetic supplements combine nutrition and beauty into unique functional beverages.
3. All-natural Supplements - Incorporating superfoods and all-natural ingredients, supplements like the Super Elixir and Ching Chun Bao's anti-aging tablets provide a healthier alternative for consumers seeking internal beauty benefits.
Industry Implications
1. Beauty and Personal Care - With consumers looking for all-natural and functional solutions, the beauty and personal care industry can create innovative new products to meet those needs.
2. Pharmaceuticals - Pharmaceutical companies can take advantage of cosmetic nutrition by creating and distributing supplements that target common skin concerns.
3. Food and Beverage - The food and beverage industry can create and market functional beverages that offer multiple health and beauty benefits in one package.
