Happy Family's Clearly Crafted Purees Enhance Food Transparency
Laura McQuarrie — March 7, 2016 — Lifestyle
References: prnewswire & happyfamilybrands
Happy Family's line of Clearly Crafted baby food pouches are the first of its kind to offer completely transparent packaging for its organic purees and list its recipes directly on the pouches. Beyond simply being able to identify a product like Apples, Kale and Avocados, the company goes on to list that the puree is made from a half an apple, two cups of kale and a teaspoon of avocado.
The Happy Baby pouches are made with wholesome blends of fruits and vegetables that Happy Family proudly displayed in all-clear pouches. This new packaging system was developed in response to finding out that more consumers want to know where their food comes from and desire more transparency on food production practices.
The Happy Baby pouches are made with wholesome blends of fruits and vegetables that Happy Family proudly displayed in all-clear pouches. This new packaging system was developed in response to finding out that more consumers want to know where their food comes from and desire more transparency on food production practices.
Trend Themes
1. Transparent Packaging - Disruptive innovation opportunity: Explore transparent packaging in other industries to enhance transparency and build consumer trust.
2. Ingredient Transparency - Disruptive innovation opportunity: Implement transparent labeling and ingredient lists in various food and beverage industries to meet consumer demand for transparency.
3. Food Traceability - Disruptive innovation opportunity: Develop technologies and systems to provide customers with detailed information about the origin and production processes of various food products.
Industry Implications
1. Baby Food - Disruptive innovation opportunity: Collaborate with organic baby food companies to create transparent packaging solutions and increase consumer trust.
2. Food and Beverage - Disruptive innovation opportunity: Introduce clear packaging and ingredient transparency initiatives to cater to the growing consumer demand for more information about the food they consume.
3. Food Retail - Disruptive innovation opportunity: Develop traceability systems for food retailers to provide customers with accurate information about the origins and production processes of the products they sell.
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