Chewbeads are Chic Accesories for Moms of Tiny Teethers
Renee Ramsarran — February 19, 2011 — Fashion
References: store.chewbeads & alistmom
For moms who know all-too-well that Chanel pearls do not go well with baby saliva, check out these fabulous Chewbeads. Teething tots love to put their sausage-like fingers on anything that can fit in their mouths, and necklaces are often go-to items. Made from 100 percent silicon, these precious baubles are non-toxic and soft on babies' gums.
Chewbeads are fun, colorful and chic accessories for mums.
Implications - There is a tremendous concern amongst new parents concerning the safety of their children. While many businesses may assume this group of consumers as one unlikely to willingly spend their money, the consumer group of parents is highly concerned with the safety of their family. As a result, they will be very willing to invest both their time and money in businesses dedicated to simplifying their life as a caregiver.
Chewbeads are fun, colorful and chic accessories for mums.
Implications - There is a tremendous concern amongst new parents concerning the safety of their children. While many businesses may assume this group of consumers as one unlikely to willingly spend their money, the consumer group of parents is highly concerned with the safety of their family. As a result, they will be very willing to invest both their time and money in businesses dedicated to simplifying their life as a caregiver.
Trend Themes
1. Baby-friendly Accessories - The trend of creating stylish and safe accessories for babies and tots is on the rise, presenting a great opportunity for companies to offer disruptive innovations in this space.
2. Non-toxic Materials - There is a growing trend of parents seeking out baby products made of non-toxic materials, which presents an opportunity for businesses that prioritize safety and sustainability.
3. Convenience for Caregivers - Parents are always looking for ways to simplify their lives and make caregiving easier, so businesses that offer innovative and helpful products for caregivers have the potential to disrupt the market.
Industry Implications
1. Baby Products Industry - The baby products industry can innovate by creating more stylish, functional, and safe accessories for babies and toddlers.
2. Fashion Industry - The fashion industry has the opportunity to create stylish and trendy accessories for moms that are also safe and non-toxic for their babies.
3. Sustainability Industry - Companies in the sustainability industry can create baby products made of eco-friendly, non-toxic, and biodegradable materials that appeal to parents' concerns for safety and sustainability.
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