Plum Organics Creates Healthy Options Exposing Babies to Many Flavors
Meghan Young — March 13, 2015 — Lifestyle
References: plumorganics & specialtyfood
Plum Organics is a food company that rethinks traditional meals for babies. While it embraces organic ingredients and homemade recipes that will appeal to parents looking for healthier options, Plum Organics also focuses on a range of flavors to expose children to unique culinary experiences at younger ages. From blends like pumpkin, oats, dates and chia, babies will gain an appreciation of tasty nutritious foods.
Neil Grimmer, president and co-founder of Plum Organics, says, "Brands on the grocery store shelves were built 100 years ago, with a very different mindset about food. We wanted to be healthy, organic, and homemade, but we found that our time-compressed lives made it difficult to live up to the standard we wanted."
Neil Grimmer, president and co-founder of Plum Organics, says, "Brands on the grocery store shelves were built 100 years ago, with a very different mindset about food. We wanted to be healthy, organic, and homemade, but we found that our time-compressed lives made it difficult to live up to the standard we wanted."
Trend Themes
1. Culinary-inspired Baby Foods - Disruptive innovation opportunity: Creating a new market segment for baby foods that offer a unique culinary experience and expose babies to a variety of flavors.
2. Healthy Organic Options for Babies - Disruptive innovation opportunity: Meeting the demand for organic and healthier meal options for babies that are made with natural ingredients and homemade recipes.
3. Time-compressed Parenting - Disruptive innovation opportunity: Developing convenient and time-saving solutions for busy parents who want to provide nutritious and flavorful meals for their babies.
Industry Implications
1. Baby Food Industry - Disruptive innovation opportunity: Rethinking and transforming the traditional baby food industry by offering new and innovative culinary-inspired products.
2. Organic Food Industry - Disruptive innovation opportunity: Addressing the growing demand for organic foods by introducing a line of organic baby food options that focus on taste and nutrition.
3. Convenience Food Industry - Disruptive innovation opportunity: Creating convenient meal solutions for time-pressed parents by developing ready-to-eat, healthy, and flavorful baby food options.
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