This Healthy Treat Uses Wholesome Ingredients & Sustainable Packaging
References: drfeelgood.co.nz & packagingoftheworld
Brandwagon and Todd Yonge created these healthy treat packages for Dr. Feelgood's popsicles. The most unique aspect of this brand is that the entirety of the product is healthy and sustainable. The ingredients are organic and the sustainable packaging is made with recycled paper.
The ultimate goal for these popsicle products is to bring a chilled treat to health-conscious and eco-friendly consumers. While there are numerous healthy treat and snacking options, many of the alternatives must be made at home. These ready-to-eat treats provide a convenient snack without opting for a less-healthy option.
The brown boxed packages are also decorated with individual patterns and design, which allows for a differentiation between flavors. The packages are all different but they still create a cohesive brand image through the use of similar styles and text.
The ultimate goal for these popsicle products is to bring a chilled treat to health-conscious and eco-friendly consumers. While there are numerous healthy treat and snacking options, many of the alternatives must be made at home. These ready-to-eat treats provide a convenient snack without opting for a less-healthy option.
The brown boxed packages are also decorated with individual patterns and design, which allows for a differentiation between flavors. The packages are all different but they still create a cohesive brand image through the use of similar styles and text.
Trend Themes
1. Healthy Treats - Creating healthy yet tasty treats with sustainable packaging is a huge disruptive opportunity in the snacking industry.
2. Organic Ingredients - The trend towards using organic ingredients in packaged food is growing and provides an opportunity for companies to differentiate themselves and appeal to health-conscious consumers.
3. Eco-friendly Packaging - Sustainable packaging that uses recycled materials and has minimal impact on the environment is a trend that can disrupt the conventional packaging industry.
Industry Implications
1. Healthy Snacks - Companies producing snacks that prioritize healthy and organic ingredients while also using environmentally-friendly packaging can disrupt the traditional snack industry.
2. Sustainable Packaging - The packaging industry can innovate by creating sustainable packaging solutions made from recycled or biodegradable materials that can be used across different industries.
3. Premium Food - The popularity of premium food products that focus on quality and natural ingredients provides a disruptive opportunity for new, innovative companies to enter the market.
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