Smarty Pants Water Taps into Kids Desires to Outwit Adults
Meghan Young — May 10, 2016 — Lifestyle
References: smartypantswater
Smarty Pants Water is a fun brand that aims to increase water consumption in children by honing in on their desire to outwit the adults that surround them on a daily basis. The name is derived from a playful term defined by the Merriam-Webster dictionary as "a person who talks and behaves like someone who knows everything."
With this in mind, it's clear that Smarty Pants Water will appeal to this type of personality trait. The design of the bottle is just as playful and also geared towards children with the use of bright colors and cartoonish imagery. Created by a Toronto-based company with water sourced out of Quebec, Smarty Pants Water is a clever and creative way to encourage healthy habits.
With this in mind, it's clear that Smarty Pants Water will appeal to this type of personality trait. The design of the bottle is just as playful and also geared towards children with the use of bright colors and cartoonish imagery. Created by a Toronto-based company with water sourced out of Quebec, Smarty Pants Water is a clever and creative way to encourage healthy habits.
Trend Themes
1. Child-targeting Products - The trend of creating products specifically for children, such as Smarty Pants Water bottles, opens up opportunities for companies to tap into this market and design products that cater to their unique interests and desires.
2. Gamification - Gamifying everyday tasks such as drinking water or brushing teeth can be a disruptive innovation opportunity for companies to increase engagement with their products and encourage healthy habits.
3. Personalization - Personalizing products for children, like Smarty Pants Water bottles with playful designs, can create a stronger emotional connection with the product.
Industry Implications
1. Beverage Industry - The beverage industry can explore the trend of child-targeted products and incorporate playful designs and gamification elements to appeal to young consumers.
2. Children's Products Industry - The Smarty Pants Water bottles demonstrate the potential for disruptive innovation through personalized and gamified children's products, creating an opportunity for companies in this industry.
3. Marketing and Advertising Industry - Marketing and advertising agencies that specialize in children's products can offer expertise in creating playful and engaging campaigns that appeal to young consumers.
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