Health foods dominate alternative meal options for on-the-go consumers
Implications - Busy, health-conscious consumers are making little compromise between wellness and on-the-go food and drink. In light of this reality, brands are releasing superfood-infused meal replacements that deliver vitamins and nutrients in an expedient manner. This push towards expediency reflects the modern shopper who, despite being pressed for time, continues to have high expectations.
Workshop Question - How can your product become more convenient to consumer or use, without sacrificing quality?
Trend Themes
1. Superfood Meal-replacement Drinks - Brands are releasing superfood-infused drinkable meal replacements designed to deliver nutrients in an expedient manner.
2. Savory Meal-replacement Bars - Brands are using savory flavors and whole foods to blur the lines between consuming a light snack and a full meal in nutrition bars.
3. Meal-replacing Superfood Snacks - Brands are using organic superfoods to create nutrient-dense snack bars that supplement breakfasts, snacks, and desserts.
Industry Implications
1. Meal Replacement Industry - Brands are using organic superfoods to create nutrient-dense snack bars, savory nutrition bars, and superfood meal replacements to provide quick and healthy meal solutions.
2. Health Food Industry - The trend towards superfood and organic ingredients in meal replacement options is a disruptive innovation opportunity for the health food industry to create new, healthy products for on-the-go consumers.
3. Convenience Food Industry - Meal replacement options that blend organic superfoods with convenience are disrupting the market and opening up new opportunities for innovative food solutions that keep up with modern consumers.
