Petersham's The White Cockatoo Pub Gets an Urban Branding Overhaul
Jana Pijak — December 2, 2015 — Lifestyle
References: buro247.au
Petersham pub The White Cockatoo is a 130 year old Australian institution that recently got an urban makeover that includes a new Asian Fusion menu. In addition to edible favorites like 'Kimichi Poutine,' 'Blue Swimmer crab rolls' and 'Herb-crusted pork loin,' The White Cockatoo has also moved to a new location in the heart of Sydney's West Village.
The sleek and urban hotspot that features an indoor cafe space and outdoor patio. The revamped eatery is home to an array of Asian Fusion dishes and craft beers, locally sourced wines and handcrafted cocktails like negronis that are served on tap.
Appealing to Australian urban professionals, this after work spot is sure to become an instant favorite among millennials with an appreciation for tasty snacks and craft cocktail beverages.
The sleek and urban hotspot that features an indoor cafe space and outdoor patio. The revamped eatery is home to an array of Asian Fusion dishes and craft beers, locally sourced wines and handcrafted cocktails like negronis that are served on tap.
Appealing to Australian urban professionals, this after work spot is sure to become an instant favorite among millennials with an appreciation for tasty snacks and craft cocktail beverages.
Trend Themes
1. Asian Fusion Food - Opportunity for existing restaurants to incorporate trendy Asian fusion menu items to attract a younger customer base.
2. Craft Cocktails on Tap - Potential for bars and restaurants to innovate with pre-batched, on tap cocktails for faster and more consistent service.
3. Revamped Restaurant Spaces - Opportunities for established restaurants to undergo branding overhauls and redesigns to appeal to younger, urban clientele.
Industry Implications
1. Food and Beverage - Industry players can invest in Asian fusion cuisine and craft cocktail innovations to stay ahead of evolving consumer trends.
2. Hospitality - Establishments in the hospitality industry should focus on creating modern and attractive environments to appeal to millennial customers.
3. Urban Living - Opportunity for companies in the real estate industry to capitalize on the growing trend of urban living as more young professionals flock to city centers.
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