Drinki Trades Social Check-Ins for Complimentary Drinks
Laura McQuarrie — March 25, 2015 — Lifestyle
References: itunes.apple & thespiritsbusiness
Ladies' night has long been a tactic used to lure women into bars, but Drinki appifies this concept for the mobile generation. Essentially, the women-only app is designed to work with participating bars, so that with a Facebook check-in, a lady is entitled to a free drink upon arrival.
Drinki is now set up in the UK and works with establishments like Buddha Bar, JuJu, Lola Lo, and Holborn Grind. Drinki is a smart way to target women, who are most likely in large groups and sharing what they're doing on social media.
Although Drinki was launched first to attract women to bars and soon, Drinko will be launched as an app to entice men with the same offer. These two apps will work side-by-side and cover a broader range of bars in the UK.
Drinki is now set up in the UK and works with establishments like Buddha Bar, JuJu, Lola Lo, and Holborn Grind. Drinki is a smart way to target women, who are most likely in large groups and sharing what they're doing on social media.
Although Drinki was launched first to attract women to bars and soon, Drinko will be launched as an app to entice men with the same offer. These two apps will work side-by-side and cover a broader range of bars in the UK.
Trend Themes
1. Female-focused Drinking Apps - The rise of women-only drinking apps presents an opportunity for female-focused marketing and targeted promotions for women.
2. Location-based Promotions - Using social media check-ins to activate location-based promotions can drive foot traffic to bars and pubs.
3. Gender-based Marketing - Apps like Drinki present an opportunity for gender-based marketing strategies that appeal to different target audiences.
Industry Implications
1. Hospitality - Bars and pubs can leverage Drinki and similar apps to attract more customers and gain a competitive edge through location-based promotions.
2. Marketing and Advertising - Digital marketing agencies and advertising firms can develop gender-based marketing strategies for businesses that want to target male or female audiences.
3. Mobile App Development - The emergence of female-focused drinking apps presents an opportunity for mobile app developers to create new apps that cater to specific demographics or interests.
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