'WineStyles' is a Retail Store During the Day and a Tasting Bar at Night
Laura McQuarrie — January 12, 2016 — Marketing
References: winefranchise & prnewswire
The WineStyles Tasting Station is a hybrid retail store and bar—after it's finished functioning as a wine shop by day, it transforms into a wine bar by night.
Unlike many wine stores, this unique retail concept also sells spirits and beer, in addition to glassware and gift items. Consumers looking for more insights beyond the in-store tastings are hosted on Fridays and Saturdays can interact with an array of digital technology at the Wine Education Center. After hours, WineStyle provides a "one-of-a-kind, clubhouse experience," serving craft beer and small plates.
With 21 WineStyles locations already open, there are plans for at least 10 more to open in 2016, providing even more places for the public to become immersed in the latest in food and beverage culture, education and entertainment.
Photo Credit: Market Watch Mag
Unlike many wine stores, this unique retail concept also sells spirits and beer, in addition to glassware and gift items. Consumers looking for more insights beyond the in-store tastings are hosted on Fridays and Saturdays can interact with an array of digital technology at the Wine Education Center. After hours, WineStyle provides a "one-of-a-kind, clubhouse experience," serving craft beer and small plates.
With 21 WineStyles locations already open, there are plans for at least 10 more to open in 2016, providing even more places for the public to become immersed in the latest in food and beverage culture, education and entertainment.
Photo Credit: Market Watch Mag
Trend Themes
1. Hybrid Retail - Opportunity for businesses to combine various retail concepts into one space, providing customers with a unique and flexible shopping experience.
2. Digital Technology Integration - Integration of digital technology into retail spaces to enhance customer interaction and provide in-depth product information.
3. Food and Beverage Culture - Increasing demand for immersive experiences that combine education, entertainment, and food and beverage offerings.
Industry Implications
1. Retail - Retailers can explore the potential of creating hybrid retail spaces that offer a variety of products and experiences to attract and engage customers.
2. Hospitality - Hotels, bars, and restaurants can incorporate digital technology and interactive elements to enhance the dining and drinking experience for their guests.
3. Food and Beverage - Food and beverage manufacturers can collaborate with retail and hospitality establishments to create immersive experiences that showcase their products and educate consumers.
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