Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Customized Mixology

Alcohol brands adopt customization as a form of relationship-building

Implications - Understanding that hyper-personalization has become apart of consumers' daily lives, the alcohol industry is providing outlets for personal expression in their offerings. By building consumer preferences into services through big data, or inviting consumers to volunteer their own information, this approach creates a symbiotic relationship between brand and consumer. Rather than lessening the expertise of a company, it allows for a balance between best-practices of a product and the personal preferences of the consumer.
Workshop Question - How can you encourage collaboration with consumers to create a sense of personalization?
Trend Themes
1. Hyper-personalization - Businesses in the alcohol industry are providing outlets for personal expression by building consumer preferences into services through big data or inviting consumers to volunteer their own information.
2. Social Media Data Mining - Robotic bartenders are using social media data to create customized shots based on users' social media personalities.
3. Dna-based Customization - Meantime Brewing Company partnered with personalized genetics company 23andMe to create a one-of-a-kind beer that reflects the DNA taste profile of individual consumers.
Industry Implications
1. Alcohol Industry - Customized mixology is being adopted by the alcohol industry as a form of relationship-building with consumers.
2. Food and Beverage Services - Custom cocktail bars and mobile kitchens are offering customized drinks through creative means.
3. Gift and Luxury Goods - Mixology gift sets and limited-edition packages are introducing customized products into the luxury goods market.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 71 Examples:
338,822 Total Clicks
Date Range:
Jul 14 — Feb 17
Trending:
Warm

Featured Examples

Elaborate Cocktail Apparatuses
Elaborate Cocktail Apparatuses
'TWIST by Pinch' is Pinch Food Design's New Cocktail Service
Pinch Food Design is now introducing the world to ‘TWIST by Pinch,’ an all-new full-service craft cocktail service division. The innovative craft cocktail bar includes three different... MORE
Customized Drink Campaigns
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
Earlier this year, Jamie Oliver launched ‘Drinks Tube,’ a dedicated YouTube channel for alcoholic drinks. Now, the celebrity chef has partnered with Bacardi for a new venture on the... MORE
Mixology Gift Sets
Mixology Gift Sets
The New Cointreau Gift Sets Help Consumers Prepare Custom Cocktails
Cointreau recently debuted a line of mixology gift sets that help consumers make custom cocktails at home. In recent years, many brands have been looking for ways to incorporate elements of... MORE
Customized Cocktail Bars
Customized Cocktail Bars
Drink is a Hidden Boston Bar That Makes Libations for Every Taste
Located in South Boston’s Fort Point section, Drink is a highly innovative Boston bar concept that creates customized drinks based on customer preference. Operating without a menu, the... MORE
DNA-Based Custom Brews
DNA-Based Custom Brews
D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
London Brewer Ciaran Giblin of London’s Meantime Brewing Company has created the world’s first DNA-based beer. The D.N.ALE is a one-of-a-kind pale ale designed to reflect brewmaster... MORE
Soda-Sponsored Mobile Kitchens
Soda-Sponsored Mobile Kitchens
PepsiCo's 'NSPIRE' is a Touring Kitchen on Wheels
PepsiCo will soon hit the road with ‘NSPIRE,’ a modern mobile kitchen that will serve up delicious food throughout various American cities. The company has enlisted the help of premier... MORE
Social Data-Driven Drinks
Social Data-Driven Drinks
This Robotic Bartender Uses Facebook Likes to Create Personalized Shots
‘The Social Shot’ is an experiment that uses a robotic bartender that mines Facebook users’ data, specifically their likes, to create a perfectly unique shot based on their social... MORE
Custom Tonic Apps
Custom Tonic Apps
Bombay Sapphire's 'Tonic Journey' Helps You Make Your Own Drink
With a new app called ‘Tonic Journey,’ Bombay Sapphire is hoping to inspire new possibilities the next time you make your own drink with its products. Through this app, consumers are... MORE

Related Examples

Genetically Specified Beer Glasses
Genetically Specified Beer Glasses
The 'DNA Glass' is a Beer Vessel Designed Based on Biology
Non-Alcoholic Dog Beers
Non-Alcoholic Dog Beers
DoggyBox's 'Bullet Beer' is a Non-Alcoholic Beer for Dogs
Temporary Supermarket Bars
Temporary Supermarket Bars
Goose Island Beer Co. Will Set Up Pop-up Beer Tastings in Tesco Stores
DNA-Analyzing Sommeliers
DNA-Analyzing Sommeliers
Vinome is a Startup That Makes Wine Selections Based on a Person's DNA
Personalized Bottle Labels
Personalized Bottle Labels
Etched Drinks Simplifies the Creation of On-Demand Custom Bottle Labels
Beer-Kombucha Hybrids
Beer-Kombucha Hybrids
Postmark Brewing is Now Making a Beer Beverage Called 'Blondebucha'
Historical Beer Museums
Historical Beer Museums
'Brew: The Museum' is Slated to Open in Pittsburgh in 2018
Low-Calorie Craft Cocktails
Low-Calorie Craft Cocktails
L Spirit Makes All-Natural Cocktail Drinks Under 85 Calories
Craft Beer College Courses
Craft Beer College Courses
This New College Program Gets Students Ready for the Beer Industry
Members-Only Cocktail Bars
Members-Only Cocktail Bars
The Toronto Temperance Society Caters to Craft Cocktail Lovers
Craft Beer Membership Clubs
Craft Beer Membership Clubs
This Club Helps Members Make and Sample Their Own Beers
Pop-Up Rum Bars
Pop-Up Rum Bars
ZINC Apartments is Celebrating National Rum Day 2016 with a Pop-Up Tasting
Seaside Food Festivals
Seaside Food Festivals
Pierchic's Summer Food Festival Offers Gourmet Menu Items
Subscription Cocktail Deliveries
Subscription Cocktail Deliveries
This Company Delivers Craft Cocktail Recipes and Ingredients
Portable Mixology Kits
Portable Mixology Kits
West Elm's At-Home Barware Set Features Cocktail-Crafting Essentials
Experimental Dessert Pop-Ups
Experimental Dessert Pop-Ups
The Drawing Room is a Bakery and Bar that Roams New York City
Boozy Root Beer Floats
Boozy Root Beer Floats
Brickyard's Root Beer Flip Blends Rich Flavors With a Frothy Texture
High-End Amusement Park Restaurants
High-End Amusement Park Restaurants
The Tiffins Restaurant Bring Gourmet Dining to Disney World
Bespoke Mixology Kits
Bespoke Mixology Kits
This Ralph Lauren Vanderbilt Mixologist Box Boasts a Rosewood Construction
Tropical Bar Retailers
Tropical Bar Retailers
This Multi Level Restaurant and Retail Shop Creates a Relaxing Atmosphere
Retro Living Room Bars
Retro Living Room Bars
The Cooper Blossom Cocktail Lounge is Cozy and Filled with Floral Decor
Extensive Traveling Mojito Bars
Extensive Traveling Mojito Bars
The T.T. Mojito Trunk is a Portable Bar with Built-In Work Space
Tropical Booze-Branded Eateries
Tropical Booze-Branded Eateries
The 'Bacardi Paladar' is a Pop-Up Cuban Eatery & Rum Bar
Mixology Lifestyle Blogs
Mixology Lifestyle Blogs
Stir and Strain Shares Craft Cocktail Recipes and Meal Pairings
Adventure-Quenching Cruise Ads
Adventure-Quenching Cruise Ads
This Anti-Ad from Royal Caribbean Cruises Promises Experiences
Berry Maple Cocktails
Berry Maple Cocktails
Barrelhouse Flat Mixes Fall and Summer Flavors in a Bourbon Drink
Wood-Fired Cocktails
Wood-Fired Cocktails
This Experimental Drink Puts a Twist on the Barrel-Aged Cocktail
Experiential Coffee Bars
Experiential Coffee Bars
The Roastery and Tasting Room Provides an Interactive Coffee Journey
Cola-Branded Smartphones
Cola-Branded Smartphones
The Pepsi P1 Android Phone Will Be Launched In China
Pocket-Sized Cocktail Kits
Pocket-Sized Cocktail Kits
This Tiny Cocktail Kit Includes the Ingredients for an Old Fashioned
Craftsman-Inspired Cocktail Bars
Craftsman-Inspired Cocktail Bars
The Blacksmith Pub Celebrates the Age-Old Profession
play_circle_filledLive Streaming Pizza Screens
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
Futuristic Film Beverages
Futuristic Film Beverages
These 'Pepsi Perfect' Bottles Celebrate Back to the Future II
Connected Mixology Tools
Connected Mixology Tools
This Cocktail Stick Helps Users Make the Perfect Drink Each Time
Human-Assisted Robotic Barkeeps
Human-Assisted Robotic Barkeeps
Robot Bartender HoLLiE Works With a Human Team to Make Cocktails
Efficient Robot Bartenders
Efficient Robot Bartenders
These Robotic Waiters Can Take Orders and Deliver Drinks to Customers
Lemon Cola Beverages
Lemon Cola Beverages
Pepsi Limon Caters to Hispanic Soda Consumers
play_circle_filledSoda-Inspired Speakers
Soda-Inspired Speakers
Pepsi Challenges Fans to Capture the 'Beats of the City'
Rustic Cocktail Kits
Rustic Cocktail Kits
MakersKit's DIY Drink Set is a Perfect Father's Day Gift
Carry-On Cocktail Kits
Carry-On Cocktail Kits
This Airline Mixology Kit Makes Custom Drinks While On the Go
Hipster-Approved Mixology Supplies
Hipster-Approved Mixology Supplies
Brit + Co's Mason Jar Cocktail Shaker is Vintage-Themed
Sporty Street Parties
Sporty Street Parties
The Pepsi Hyped for Halftime Show Pumped Up a Small City
play_circle_filledVirtual Portal Pranks
Virtual Portal Pranks
Pepsi's Time Tunnel Provides a Shocking Surprise in the City
Connected Cocktail Shakers
Connected Cocktail Shakers
The B4RM4N Smart Shaker and App Helps You Make Perfect Mixed Drinks
Mixology Cocktail Dice
Mixology Cocktail Dice
The Tipsy-Turvy Dice Game Creatively Decides Your Cocktail Ingredients
Decanter-Like Rum Branding
Decanter-Like Rum Branding
Facundo Rum is Elevated to an Art Form Status
play_circle_filledThe Newest Flavor in the Game
The Newest Flavor in the Game
#RepYourFlavor and Celebrate the Playoffs with BACARDÍ Mango Fusion
Exclusive Luxury Whiskies
Exclusive Luxury Whiskies
The Royal Brackla is the Most Exclusive Liquor by Bacardi
Shapely Steel Side Tables
Shapely Steel Side Tables
The Handi Man by Bombay Atelier Takes Inspiration from India
play_circle_filledSynchronized Swimming Music Videos
Synchronized Swimming Music Videos
The Luna Music Video Has Synchronized Swimmers and Sparklers
Mixology Subscription Kits
Mixology Subscription Kits
Shaken's Subscription Gift Service Provides a Monthly DIY Cocktail Kit
Legacy-Affirming Adverts
Legacy-Affirming Adverts
BACARDÍ - Untameable Since 1862 (SPONSORED)
play_circle_filledLuscious Layered Cocktail Makers
Luscious Layered Cocktail Makers
Easily Make Your Own Layered Cocktail with This Clever Tool
Bat-Centric Booze Branding
Bat-Centric Booze Branding
This Student Design Project Features Personified Bats
Luminous Light-Up Gin Boxes
Luminous Light-Up Gin Boxes
The Bombay Sapphire Electro Packaging Lights Up on Contact
Classy Portable Mini-Bars
Classy Portable Mini-Bars
The Gin Wheel is Essentially an Organized Portable Gin Mini-Bar
Handwritten Dish Designs
Handwritten Dish Designs
These Dishoom Plates Tell the Intimate Stories of Irani Cafe Customers
play_circle_filledFloating Plush Octopus Films
Floating Plush Octopus Films
The Quadropus Stop-Motion Music Video Features Aloe Blacc
Temperature-Telling Liquors
Temperature-Telling Liquors
The Bacardi Wolf Berry and Black Razz Rum is Full of Mystery
play_circle_filledRare Celebratory Liquor
Rare Celebratory Liquor
Bacardi Limited Celebrates 150th Birthday With $2,000 Decanter
Convenient Gin Carryalls
Convenient Gin Carryalls
The Bombay Sapphire Bar Bag is an Opulent Accessory for Mix Masters
Haute Indian-Inspired Fashion
Haute Indian-Inspired Fashion
The Chanel Pre-Fall 2012 Collection Boasts Beautiful Exotic Looks
play_circle_filledCommemorative Regal Liquor
Commemorative Regal Liquor
Garrard x Bombay Sapphire Bottle Celebrates 250 Wonderful Years
Iconic Rockstar Photography
Iconic Rockstar Photography
The Bruce Fleming Jimi Hendrix Shots are a Portal into History
Branded Bartender Robots
Branded Bartender Robots
Mr. Asahi (UPDATE)
play_circle_filledRobot Bartender Festivals
Robot Bartender Festivals
Roboexotica
play_circle_filledRobot Bartenders Get Digital
Robot Bartenders Get Digital
MyFountain Smartini Cocktail Mixer
Feels Like A Beer, Tastes Like Wine
Feels Like A Beer, Tastes Like Wine
Emiko Oki Pint Glass
Beer Opening LEGO Robot
Beer Opening LEGO Robot
play_circle_filledRobotic Bartenders
Robotic Bartenders
Robomoji, Asahi and RoboBar
Asahi Robot Bartender Chills and Pours Beer
Asahi Robot Bartender Chills and Pours Beer