Brands elevate social media into a functional aspect of marketing
Implications - Marketing campaigns that engage consumers' favorite forms of social media are attracting the attention of consumers. Taking things one step further, many brands are transforming social media into a necessary aspect of the product, service or transaction. Communicating that social media is an ingrained part of a brand's culture, this approach resonates with younger consumers who are searching for brands aligned with their interests.
Workshop Question - Where are you creating opportunities for your consumers to create user-generated content around your brand?
Trend Themes
1. Personalization - The trend of personalized products and experiences, such as edible selfies and selfie-adorned pancakes, continues to grow as consumers seek products that align with their interests and lifestyles.
2. Social Media Integration - As social media becomes an ingrained aspect of daily life, brands are incorporating it into their products and services, as seen in in-store Instagram displays and campaigns featuring influencer snapcodes.
3. Biometric Security - Innovations in biometric security, such as MasterCard's Selfie Pay payment system, offer more secure and convenient options for authorizing online transactions.
Industry Implications
1. Food and Beverage - The rise of personalized food and beverage experiences, enabled by technology such as marshmallow printing and selfie-adorned pancakes, presents disruptive innovation opportunities for the food and beverage industry.
2. Retail - The integration of social media and technology into retail experiences, as seen in in-store Instagram displays and millennial-focused tech displays, offers opportunities for retailers to create more immersive and interactive environments that appeal to younger consumers.
3. Finance and Payments - Advancements in biometric security, exemplified by MasterCard's Selfie Pay, offer opportunities for the finance and payments industry to provide more secure and convenient options for customers.
5 Featured, 44 Examples:
137,003 Total Clicks
Date Range:
Dec 14 — Dec 15
Trending:
Average
Consumer Insight Topics:
