The Bombay Sapphire Electro Packaging Lights Up on Contact
Laura McQuarrie — July 1, 2013 — Marketing
References: moodiereport & packagingoftheworld
The packaging for Bombay Sapphire Electro is luminescent and literally glows on the shelves. With so many attention-grabbing packages competing for eyeballs, it can be a tough choice for indecisive consumers who do not know what they want.
Bacardi was inspired by Bombay Sapphire's 'Infused with Imagination' campaign, and carried this idea through for the design of its gift boxes. The boxes feature a swirling illustration drawn by Yehrin Tong. When the boxes are picked up by a consumer, the drawing is lit up by the power of electroluminescence technology.
This design recently won the Bronze Design Lion for packaging design at Cannes Lions and has collected several other wins in 2013 for its stellar integration of technology into the print of the box.
Bacardi was inspired by Bombay Sapphire's 'Infused with Imagination' campaign, and carried this idea through for the design of its gift boxes. The boxes feature a swirling illustration drawn by Yehrin Tong. When the boxes are picked up by a consumer, the drawing is lit up by the power of electroluminescence technology.
This design recently won the Bronze Design Lion for packaging design at Cannes Lions and has collected several other wins in 2013 for its stellar integration of technology into the print of the box.
Trend Themes
1. Luminescent Packaging - The use of electroluminescence technology in packaging design provides a unique and eye-catching way to grab consumers' attention.
2. Interactive Packaging - The integration of technology into packaging, such as the use of electroluminescent illustrations, creates an engaging and memorable experience for consumers.
3. Innovative Gift Packaging - Designing gift boxes that incorporate innovative technology, like electroluminescence, can differentiate a product and make it stand out in the marketplace.
Industry Implications
1. Beverage Packaging - The beverage packaging industry can explore the use of electroluminescent technology to create captivating and visually striking product packaging.
2. Luxury Goods - Luxury brands can leverage electroluminescence technology in their packaging design to enhance the overall perceived value and exclusivity of their products.
3. Giftware - The giftware industry can embrace innovative packaging solutions, such as electroluminescent gift boxes, to attract consumers looking for unique and memorable gift options.
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