D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA
Rebecca Byers — December 14, 2016 — Marketing
References: meantimebrewing
London Brewer Ciaran Giblin of London's Meantime Brewing Company has created the world's first DNA-based beer. The D.N.ALE is a one-of-a-kind pale ale designed to reflect brewmaster Ciaran Giblin's DNA taste profile. Following the success of the D.N.ALE, a Double IPA, Meantime Brewing Company was inspired to launch 'Meantime Bespoke,' a one-of-a-kind service that is made possible by a partnership with personalized genetics company 23andMe of San Francisco.
The data collected from the 23andMe analysis is used by the clever brewing company to identify possible genetic variants that could lend themselves to a particular taste preferences. Customers who opt to take part in the exclusive £25,000 package will receive 12 hectoliters (or approximately 2,000 pints) of their custom genetics-based beer. In addition to the customized pale ale, participants receive a study course entitled, 'The Knowledge.'
The data collected from the 23andMe analysis is used by the clever brewing company to identify possible genetic variants that could lend themselves to a particular taste preferences. Customers who opt to take part in the exclusive £25,000 package will receive 12 hectoliters (or approximately 2,000 pints) of their custom genetics-based beer. In addition to the customized pale ale, participants receive a study course entitled, 'The Knowledge.'
Trend Themes
1. Dna-based Beverages - Creating customized beverages based on individuals' DNA profiles presents an opportunity for personalized and unique drink experiences.
2. Genetic Analysis Services - Partnering with personalized genetics companies to offer genetic analysis services for creating personalized products opens doors for innovation in various industries.
3. Personalized Brewing Experiences - Developing bespoke brewing services that allow customers to create their own unique beers based on their genetic preferences can revolutionize the brewing industry.
Industry Implications
1. Beverage - The beverage industry can leverage DNA-based beverage customization to offer unique products tailored to individual tastes.
2. Genetics - The genetics industry can explore partnerships with beverage companies to provide genetic analysis services for personalized product development.
3. Education - The education industry can offer specialized courses and knowledge packages related to genetic-based product development and personalized brewing experiences.
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