Vinome is a Startup That Makes Wine Selections Based on a Person's DNA
Katherine Pendrill — November 1, 2016 — Lifestyle
References: facebook & munchies.vice
A startup called Vinome is on a mission to change the way consumers buy wine by showing them which bottles best complement their genes. While the idea of using DNA to make a wine recommendation may sound unusual, this company is not the first to suggest that genes can be used to determine optimal health and lifestyle choices.
Vinome works by using a swab and ten genetic markers related to smell and taste in order to determine each person's DNA profile. The company will then select a bottle that best matches the consumer's preferences from a small winery in California. The idea is that each consumers will be able to enjoy a wine that is scientifically selected to match their individual genetic make-up.
Vinome works by using a swab and ten genetic markers related to smell and taste in order to determine each person's DNA profile. The company will then select a bottle that best matches the consumer's preferences from a small winery in California. The idea is that each consumers will be able to enjoy a wine that is scientifically selected to match their individual genetic make-up.
Trend Themes
1. Personalized Wine Selection - Opportunity to leverage DNA analysis to create personalized wine recommendations based on individual genetic make-up.
2. Genetic-based Lifestyle Recommendations - Growing trend of using DNA analysis to determine optimal health and lifestyle choices, including wine selection.
3. Smell and Taste Genetic Markers - Innovation in identifying specific genetic markers related to smell and taste, enabling personalized wine recommendations.
Industry Implications
1. Wine - Wine industry can exploit DNA analysis to provide personalized wine recommendations based on individual genetic make-up.
2. Genetic Testing - The field of genetic testing can incorporate smell and taste analysis to offer personalized lifestyle recommendations, including wine selection.
3. Biotechnology - Biotech companies can utilize DNA analysis to develop new products and services, such as personalized wine selections based on genetic markers.
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